Compared to qualifying dimensions, determining dimensions
A) are more likely to be related to whether a customer will make a purchase in the product-market at all.
B) help identify the "core benefits" offered to everyone in the product market.
C) are usually much more specific.
D) are relevant to including a customer type.
E) None of these is true.

Question

Quizplus · Accepted Answer

Determining dimensions are usually much more specific than qualifying dimensions, which are more general in nature. Determining dimensions are used to differentiate products and services within a product-market, and help to identify specific features or characteristics that customers may require or desire.

Compared to Qualifying Dimensions, Determining Dimensions