Apple Computer had difficulties when it first entered the Japanese market with its Macintosh computers.Some of the computers were returned unused after customers found the wrapping on the instruction manual damaged.Though this would probably be no big deal in the U.S.,it was certainly a cause for concern in quality-conscious Japan.To fix the problem,Apple needed to concentrate on which of the following components of the product component model?

Question

Quizplus · Accepted Answer

Apple needed to concentrate on the packaging component of the product in order to address the concerns of Japanese customers regarding the damaged wrapping on the instruction manual. This component includes everything related to the physical appearance and packaging of the product, such as labeling, design, and materials used for packaging. By improving the packaging, Apple could ensure that the product met the quality standards expected by Japanese consumers.

Apple Computer Had Difficulties When It First Entered the Japanese