How do the vast majority of services enter a foreign market?

Question

Quizplus · Accepted Answer

The vast majority of services typically enter a foreign market through licensing, franchising, or direct investment as these methods allow for greater control and customization of the service to fit local consumer preferences and cultural norms. Exporting and importing may be used in some cases, but they are often limited by transportation costs and trade barriers. Brokers and agent intermediaries may be used, but they are more commonly seen in product-based industries rather than services.

How Do the Vast Majority of Services Enter a Foreign