Question 1

Ray Simmons' company would like to construct a "virtual panel" on the Internet to review planned products for the upcoming year.Which of the following uses for the Internet in international research most closely matches what Mr.Simmons would like to accomplish?

Accepted Answer

The answer of Ray Simmons' company would like to construct...

Question 2

Alex is engaged in research involving countries that have different languages,economies,social structures,behavior,and attitude patterns.Alex is engaged in ____________ research.

Accepted Answer

Alex is studying countries with different cultural backgrounds, which involves understanding their languages, economies, social structures, behavior, and attitude patterns. Therefore, the most appropriate choice is multicultural research.

Question 3

To deal with problems in analyzing and intrepreting research information in the international marketplace,the marketing researcher must possess three talents.Which of the following is one of those talents?

Accepted Answer

A high degree of cultural understanding is crucial in analyzing and interpreting research information in the international marketplace as different cultures may have different preferences and behaviors that can affect market outcomes. The other talents mentioned (ability to work within assigned budget, superior multi-language skills, proven talent to use and apply advanced statistics, positive attitude in handling transparent data) are also important but may not be directly related to dealing with problems in analyzing and interpreting research information in the international marketplace.

Question 4

Forecasting demand in many foreign countries is more difficult because of ____________ and _______________.

Accepted Answer

Forecasting demand in foreign countries is often more challenging due to greater uncertainties, such as political instability, economic conditions, and cultural differences. Additionally, data limitations can make it difficult to gather accurate information, which can further complicate forecasting efforts.

Question 5

Marketers use three different techniques to ferret out translation errors ahead of time.Which of the following would be one of those techniques?

Accepted Answer

Parallel translation involves using multiple translators to translate the same text and then comparing the results to identify and correct any discrepancies or errors.

Question 6

One of the ways the Internet is being used with respect to international research is that servers automatically track and time visitors' travel through websites.Which of the following uses for the Internet in international research most closely matches the above usage?

Accepted Answer

The use of servers automatically tracking visitors' travel through websites is known as web visitor tracking. This is a common method of monitoring user behavior and gathering data for international research. Option A, B, D, and E all involve collecting data through the internet, but none of those options specifically relate to web visitor tracking.

Question 7

The key to using expert opinion to help in forecasting demand is ______________ that is,comparing estimates produced by different sources.

Accepted Answer

Triangulation involves comparing estimates produced by different sources, which can improve the accuracy and validity of demand forecasts. This method involves using multiple sources of data or expertise and comparing them to identify patterns or inconsistencies, allowing for a more comprehensive and reliable forecast.

Question 8

To deal with problems in analyzing and intrepreting research information in the international marketplace,the marketing researcher must possess three talents.Which of the following is one of those talents?

Accepted Answer

The marketing researcher must have a creative talent for adapting research methods to different cultural and market contexts, which is crucial for effectively analyzing and interpreting research information in the international marketplace.

Question 9

In __________ translation,the questionnaire is translated from one language to another,and then a second party translates it back into the original.

Accepted Answer

Back translation involves translating a document from one language to another and then having a second party translate it back to the original language to check for accuracy and consistency.

Question 10

With respect to conducting research,one of the exciting aspects about the Internet is __________.

Accepted Answer

The Internet provides researchers with the ability to conduct primary research by reaching a larger and more diverse pool of participants through various online platforms such as social media and online surveys. This convenience and accessibility make it a very exciting aspect of the Internet for research purposes.

Question 11

There are several different uses for the Internet in international research.Which of the following WOULD NOT be among those uses?

Accepted Answer

Mall-intercept surveys do not use the Internet as a research tool. They involve face-to-face interviews conducted with individuals at a shopping mall or public location. The other options listed all use the Internet in some capacity for research purposes.

Question 12

Given the greater uncertainty and data limitations associated with foreign markets,two methods of forecasting demand are particularly suitable for international marketers.Which of the following most accurately describes these two methods?

Accepted Answer

The two methods of forecasting demand that are particularly suitable for international marketers are expert opinion and analogy. Expert opinion involves using the knowledge and expertise of professionals in relevant fields to assess the potential demand for a product or service. Analogy involves comparing the product or service with similar products or services in other markets to identify potential demand. These methods are useful in situations where data may be limited and uncertain, or where there may be cultural or economic differences that could affect demand.

Question 13

In _________ translation,more than two translators are used for the translation into the origination language;the results are compared,differences discussed,and the most appropriate translation selected.

Accepted Answer

This describes the process of parallel translation, where multiple translators work on the same text and compare their translations to select the most suitable one.

Question 14

Marketers use three different techniques to ferret out translation errors ahead of time.Which of the following would be one of those techniques?

Accepted Answer

The answer of Marketers use three different techniques to ferret...

Question 15

The __________ method for estimating demand assumes that demand for a product develops in much the same way in all countries as comparable economic development occurs in each country.

Accepted Answer

The analogy method involves assuming that demand for a product develops in much the same way in all countries as comparable economic development occurs in each country. This method is based on the assumption that countries with similar economic development will have similar patterns of demand for certain goods and services.

Question 16

A Comprehension review of the different approaches to multicountry research suggests that the ideal approach is to have:

Accepted Answer

The ideal approach to multicountry research is to have local researchers in each country, with close coordination between the client company and the local research companies. This allows for a deeper understanding of local markets and cultures, while still maintaining consistency in research methods and objectives. Allowing the domestic or international research entity to solely conduct research may miss important local nuances and differences. Therefore, option C is the best choice.

Question 17

In a process known as ___________,a successive process of translation and retranslation of a questionnaire occurs.In this process each time there are translations by a different translator.The process is repeated until all language difficulties or differences are resolved.

Accepted Answer

The answer of In a process known as ___________,a successive...

Question 18

To deal with problems in analyzing and intrepreting research information in the international marketplace,the marketing researcher must possess three talents.Which of the following is one of those talents?

Accepted Answer

A skeptical attitude in handling both primary and secondary data is important because research information in the international marketplace can be more complex and potentially biased due to cultural differences and varying degrees of transparency. It is important for the researcher to critically evaluate the data and sources to ensure the accuracy and reliability of the findings. While possessing superior multi-language skills can be advantageous, it is not necessarily a requirement for analyzing and interpreting research information in the international marketplace. Proven talent to use and apply advanced statistics can also be helpful, but it is not the only talent needed. A positive attitude in handling transparent data and the ability to work within an assigned budget are important skills for any marketing researcher, but they are not specifically related to analyzing and interpreting research information in the international marketplace.

Question 19

As Margaret Smith begins her study of ten European nations as possible market centers for Xerox's new photocopying equipment line,she is well aware of the different languages,economies,social structures,behavior,and attitude patterns that are present in the ten countries.To research these new markets,which of the following terms most accurately describes the form of research that Ms.Smith will most likely pursue?

Accepted Answer

Multicultural research is the most appropriate term in this scenario as it involves the study of different cultures and their influence on behavior, attitudes, and beliefs. Margaret Smith needs to consider the cultural differences between the ten European nations to determine which ones are most suitable for Xerox's new photocopying equipment line. This type of research focuses on understanding the cultural nuances and adapting marketing strategies accordingly. Marketing, measurement, psychological, and sociological research may also be used, but they do not specifically address the cultural aspects of the research.

Question 20

Mark Bressler is having great difficulties with his company's advertising in Japan.As a representative of Ford Motor Company he believes that it is entirely proper to use American campaigns in the Japanese market.He was very surprised to learn that a slogan "Body by Fisher" (the company that makes Ford undercarriages)translated in Japanese as "Corpse by Fisher." Which of the following problems is Mr.Bressler experiencing with his company's advertising?

Accepted Answer

The answer of Mark Bressler is having great difficulties with...

Quiz 8: Developing a Global Vision Through Marketing Research

Ray Simmons' company would like to construct a "virtual panel" on the Internet to review planned products for the upcoming year.Which of the following uses for the Internet in international research most closely matches what Mr.Simmons would like to accomplish?

Alex is engaged in research involving countries that have different languages,economies,social structures,behavior,and attitude patterns.Alex is engaged in ____________ research.

To deal with problems in analyzing and intrepreting research information in the international marketplace,the marketing researcher must possess three talents.Which of the following is one of those talents?

Forecasting demand in many foreign countries is more difficult because of and ___.

Marketers use three different techniques to ferret out translation errors ahead of time.Which of the following would be one of those techniques?

One of the ways the Internet is being used with respect to international research is that servers automatically track and time visitors' travel through websites.Which of the following uses for the Internet in international research most closely matches the above usage?

The key to using expert opinion to help in forecasting demand is ______________ that is,comparing estimates produced by different sources.

To deal with problems in analyzing and intrepreting research information in the international marketplace,the marketing researcher must possess three talents.Which of the following is one of those talents?

In __________ translation,the questionnaire is translated from one language to another,and then a second party translates it back into the original.

With respect to conducting research,one of the exciting aspects about the Internet is __________.

There are several different uses for the Internet in international research.Which of the following WOULD NOT be among those uses?

Given the greater uncertainty and data limitations associated with foreign markets,two methods of forecasting demand are particularly suitable for international marketers.Which of the following most accurately describes these two methods?

In _________ translation,more than two translators are used for the translation into the origination language;the results are compared,differences discussed,and the most appropriate translation selected.

Marketers use three different techniques to ferret out translation errors ahead of time.Which of the following would be one of those techniques?

The __________ method for estimating demand assumes that demand for a product develops in much the same way in all countries as comparable economic development occurs in each country.

A Comprehension review of the different approaches to multicountry research suggests that the ideal approach is to have:

In a process known as ___________,a successive process of translation and retranslation of a questionnaire occurs.In this process each time there are translations by a different translator.The process is repeated until all language difficulties or differences are resolved.

To deal with problems in analyzing and intrepreting research information in the international marketplace,the marketing researcher must possess three talents.Which of the following is one of those talents?