Question 1

Which of the following is NOT a problem associated with secondary data obtained from many international markets and international data sources?

Accepted Answer

The necessity of data is not a problem associated with secondary data obtained from many international markets and international data sources. The other options, comparability, availability, reliability, and validity, can all be potential issues when using secondary data from different markets and sources.

Question 2

Suki Nguyen is planning her Masters Thesis.One of her assignments will be to develop a series of research hypotheses that eventually can be tested.Her thesis will specifically focus on sociocultural factors and their impact on behavior patterns in Vietnamese commerce.Which of the following research formats is most suited to her initial research explorations?

Accepted Answer

Qualitative research is most suited for initial explorations as it involves collecting and analyzing non-numerical data such as words, images, and observations. This format will allow Suki Nguyen to gain a deeper understanding of the sociocultural factors and behavior patterns in Vietnamese commerce before developing hypotheses that can be tested.

Question 3

Marketers use three different techniques to ferret out translation errors ahead of time.Which of the following would be one of those techniques?

Accepted Answer

Back translation is one of the techniques used by marketers to check translation errors. Back translation involves translating the translated document back to the original language to ensure that the meaning has been accurately conveyed. This technique helps to identify any errors or misunderstandings that may have occurred during the translation process. The other techniques mentioned in the options are either unrelated or incorrect.

Question 4

In most ____________ data collection,the researcher questions respondents to determine what they think about some topic or how they might behave under certain conditions.

Accepted Answer

Primary data collection involves gathering new data directly from respondents, rather than using existing data sources. This often involves questioning respondents to understand their opinions or behaviors. Secondary data refers to data that has already been collected and analyzed by someone else, while simplistic, bipolar, and tertiary do not accurately describe this type of data collection.

Question 5

In the international marketing research arena all of the following problems in sampling can occur EXCEPT:

Accepted Answer

In international marketing research, it is generally possible to find eligible respondents, although other issues like lack of demographic data or unreliable sampling lists can occur.

Question 6

Which of the following questions should be asked by a marketing researcher that is seeking to establish the validity of secondary data sources in the international arena?

Accepted Answer

The validity of secondary data is often determined by the credibility and reliability of the source, which can be assessed by knowing who collected the data.

Question 7

Ben Grissom has decided to use information collected by the United States government in his upcoming research project on cultural trends.Since Ben is not collecting this information himself,the information is described as being:

Accepted Answer

Secondary research refers to the use of already existing data collected by others. In this case, Ben is using information collected by the United States government, and therefore, it falls under secondary research.

Question 8

In many Asian cities,there are no street maps,some streets are not identified,and some houses are not numbered making it difficult for market researchers attempting to conduct an accurate __________.

Accepted Answer

Since the question is about market researchers attempting to conduct an accurate process, the most relevant answer choice is D) sampling process. This is because in order to conduct research, a proper sampling process needs to be established, which may require identifying specific streets and houses. The other answer choices do not specifically relate to conducting market research in this scenario.

Question 9

The most universal survey research problem in foreign countries is the:

Accepted Answer

The language barrier is the most universal survey research problem in foreign countries as it involves difficulties in communicating with the respondents due to differences in language. This barrier can make it challenging to frame questions and interpret responses accurately, leading to unreliable research results. Researchers must, therefore, carefully consider the language and cultural context of their target population and use appropriate translation and interpretation techniques to overcome this barrier.

Question 10

In ___________ research,usually a large number of respondents are asked to reply either verbally or in writing to structured questions using a specific response format or to select a response from a set of choices.

Accepted Answer

The description given in the question clearly fits the definition of quantitative research, which involves gathering numerical data through structured surveys or questionnaires from a large sample of respondents.

Question 11

With respect to the international arena,the greatest problem in sampling stems from:

Accepted Answer

The lack of adequate demographic data and available lists in many international contexts can make it difficult to draw representative samples. Without accurate and comprehensive information about the population, it can be challenging to develop a sampling design that accurately reflects the population's characteristics. This is why obtaining reliable demographic data is a critical first step in sampling, especially in the international arena.

Question 12

Gerber's primary consumers usually ______________,making it difficult to communicate and gather marketing information from them.

Accepted Answer

Gerber's primary consumers are babies and infants who are unable to communicate effectively or speak, making it difficult to gather marketing information from them.

Question 13

If data is collected specifically for the particular research project at hand it is called:

Accepted Answer

Primary data is data collected specifically for the research project at hand, while secondary data is gathered from previously collected sources. Simplistic, bipolar, and cohort data are not commonly used terms in research methodology.

Question 14

Which of the following is an effective and often-used way of judging validity of data from an international market or source?

Accepted Answer

Checking the consistency of one set of secondary data with other data of known validity is a commonly used way to judge the validity of data from an international market or source. This helps to verify the accuracy of the information and ensure that it is reliable. Other methods such as examining government seals of approval or authenticity may also be useful, but may not always be available or applicable.

Question 15

Mary Hills would like to ask respondents a series of open-ended questions that will help to explain the respondents' feelings and thoughts on the subject of child labor.Which of the following research formats will Mary need to choose to best complete her research assignment?

Accepted Answer

Mary needs to use a qualitative research format to gather open-ended responses that will provide insight into the thoughts and feelings of the respondents on the subject of child labor. Qualitative research focuses on gathering detailed information and understanding the experiences and perspectives of individuals.

Question 16

____________ offer(s)the best explanation for the unwillingness or inability of many international consumers to respond to research surveys.

Accepted Answer

Cultural differences can significantly impact how individuals perceive and respond to surveys, affecting their willingness or ability to participate.

Question 17

Assuming the research problem is well defined and the objectives are properly formulated,the success of primary research in an international arena hinges on the ability of the researcher to:

Accepted Answer

The success of primary research in an international arena depends on the ability of the researcher to obtain correct and truthful information that addresses the research objectives. Bribing officials or hiring staff may be unethical or inappropriate, while speaking the language of the country may be helpful but not essential. Using the internet can be a useful tool, but it cannot replace the need for direct data collection and analysis. Thus, choice C is the best option as it directly relates to achieving the research objectives.

Question 18

The adequacy of sampling techniques is most affected by which of the following?

Accepted Answer

The adequacy of sampling techniques heavily relies on having access to detailed social and economic information about the population being studied. This information is crucial in determining appropriate sampling methods and ensuring that the sample is representative of the entire population. Failure to have this information can result in biased samples and inaccurate results. While the other factors may impact the research effort, they are less likely to directly impact the adequacy of sampling techniques.

Question 19

Marketing research methods can be grouped into two basic types.What are these two types?

Accepted Answer

The answer of Marketing research methods can be grouped into...

Question 20

Which of the following reasons best describes why much of secondary research provided by foreign governments is suspect with respect to reliability?

Accepted Answer

Many foreign governments have been known to report overly optimistic economic data and manipulate the figures to portray a positive image of their country's economic situation. This makes much of the secondary research provided by them suspect with respect to reliability.

Quiz 8: Developing a Global Vision Through Marketing Research