Question 1

What is a ritual? Give an example of a ritual that has cultural significance and explain the connection.

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Question 2

Explain the concept of cultural borrowing and provide an example to illustrate your discussion.

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Question 3

What is linguistic distance? What is its importance to marketers?

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Question 4

Culture is dynamic in nature;it is a living process.Comment.

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Question 5

,describe what this means to a marketer of an automobile,computer,or life insurance policy (pick one for discussion).

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Question 6

List and briefly discuss the role of the six social institutions that impact a nation's culture.

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Question 7

What is cultural congruence?

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Question 8

Four social institutions strongly influence values and culture.List and briefly describe these four social institutions as to their strong influence.

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Question 9

Pick one of the indices used by Geert Hofstede to describe the fundamental differences between cultural values among nations and indicate its purpose and what a high and low score on that indices would indicate.

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Question 10

Using information gained from the model that demonstrates origins,elements,and consequences of culture,create an example of how one culture might adapt a product or service from another culture.Please be specific in your application and use of the model.

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Quiz 4: Cultural Dynamics in Assessing Global Markets