Question 1

The global _____________ views an entire set of country markets as a unit,identifying groups of prospective buyers with similar needs as a global market segment.

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Question 2

Define international marketing.

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Question 3

___________ marketing is the performance of business activities designed to plan,price,promote,and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

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Question 4

Joan Wilson owns a small software company,SecureSoft,that specializes in home network security.The company has been in business for 5 years and its sales have grown rapidly.Last year the company began offering international versions (multilanguage)of its software.SecureSoft sells its products through a network of software distributors.However,recently Ms.Wilson has become concerned that Russian software hackers have produced pirated copies of the company's leading software.Explain how the Russian hackers disrupt SecureSoft's international marketing efforts.

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Question 5

A person's self-reference criterion is often associated with an associated term called ________.

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Question 6

Explain the differences between the domestic environment uncontrollable elements and the foreign environment uncontrollable elements.

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Question 7

At the __________ marketing level,companies treat the world,including their home market,as one market.

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Question 8

List and briefly describe the four events or trends described in the text that have shaped international business beyond today's bumpy roads and into the future.

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Question 9

Among the top ten players in the global game of commerce,__________ (company)leads the pack with $345 billion in revenues coming from global markets.

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Question 10

Domestic marketing elements as price,product,promotion,channels of distribution,and research are called ____________ elements.

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Question 11

Explain the concept of the self-reference criterion (SRC).

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Question 12

To avoid errors in business decisions,it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences.List the four steps that make up the framework for such an analysis.

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Question 13

List and briefly discuss the domestic environment uncontrollable elements found in the model that describes the international marketing task.

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Question 14

List and briefly comment on the elements found in a company's domestic controllable environment.

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Question 15

Global commerce thrives in peacetime.Explain why this statement is true.

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Question 16

The successful businessperson in the twenty-first century has global _____________ and a frame of reference that goes beyond a region or even a country and encompasses the world.

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Question 17

To be an effective international marketer,why is it necessary to master cultural adjustment? Explain.

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Question 18

Provide examples of events and issues that contribute to uncertainty in the international marketing environment.

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Question 19

___________ (country)leads in foreign investment in the United States.

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Question 20

A person's ________________ is an unconscious reference to one's own cultural values,experiences,and knowledge as a basis for decisions.

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Quiz 1: The Scope and Challenge of International Marketing