_____ is defined as an interactive process of addressable communication that uses one or more advertising media to effect,at any location,a measurable sale,lead,retail purchase,or charitable donation,with this activity analyzed on a database for the development of ongoing mutually beneficial relationships between marketers and customers,prospects,or donors.

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Direct marketing is defined as an interactive process of addressable communication that uses one or more advertising media to effect,at any location,a measurable sale,lead,retail purchase,or charitable donation,with this activity analyzed on a database for the development of ongoing mutually beneficial relationships between marketers and customers,prospects,or donors.

_____ Is Defined as an Interactive Process of Addressable Communication