Sierra South sells whitewater ratting and kayaking trips and related merchandise.The company uses a Web site to gather information from potential customers of its products.This information is entered into the company's database.Names and information in this database are used to determine who should receive a personalized sales e-mail from the company.Sierra South is using:
A) mail-order advertising.
B) database marketing.
C) direct selling.
D) direct-mail advertising.
E) interactive advertising.
Correct Answer:
Verified
Q35: _ is face-to-face selling away from a
Q36: _ advertising is always aimed at stimulating
Q45: Why are trade shows very important to
Q45: Advertising that asks the reader,viewer,or listener to
Q46: _ is defined as an interactive process
Q47: Which of the following statements about direct
Q52: Which of the following statements describes a
Q53: _ includes selling and prospecting by telephone,answering
Q54: Rite Aid announced the launch of a
Q55: _ is a form of direct marketing
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents