Rite Aid Announced the Launch of a _____ Called Living

Rite Aid announced the launch of a _____ called Living More that provides benefits and savings to customers at least 60 years of age.Every time members use their card they are automatically entered into a quarterly sweepstakes plus getting a ten percent discount off all cash prescriptions as well as a ten percent discount off Rite Aid-brand products.

A) trade promotion
B) direct sales promotion
C) interactive program
D) loyalty program
E) push strategy