Which of the Following Statements Describes a Reason Why an Advertiser

Which of the following statements describes a reason why an advertiser might decide against using direct marketing?

A) Direct marketing efforts provide its users with the prestigious affiliation offered by some media.
B) Many customers like to be able to use more than their visual senses when they are buying.
C) In the past,direct marketers were excessively relationship-oriented;and this gave direct marketers a bad reputation.
D) Direct marketing suffers from lack of sufficient clutter.
E) Direct marketing is not measurable and accountable.