To Promote a New Malibu Rum Flavor,Pernod Ricard USA Used

To promote a new Malibu Rum flavor,Pernod Ricard USA used a promotion called "How Do You Banana Malibu",which encouraged those of legal drinking age to submit video interpretations of the classic song,"Banana Boat",better known as "Day-O" at YouTube.com.The winner of the _____ won $25,000 in cash.

A) game
B) contest
C) sweepstakes
D) lottery
E) reward