Takasago International Corp.in New Jersey manufactures flavors,fragrances,fine and aroma chemicals used in variety of products.When it has developed a new flavor,it asks consumers to generate collages based on how the taste made them feel and then to generate stories based on their collages.The stories give the company ideas for who to market the new flavor to as well as how to promote it.What kind of a qualitative research technique is Takasago using?

Question

Quizplus · Accepted Answer

Researchers using projective techniques ask indirect questions or otherwise involve consumers in a situation where they can express feelings about the problem or product.