RadTech,a trade association for the advancement of ultraviolet (UV)technology,brought in a group of consumers to discuss the issues associated with the safe adoption of UV technology in a range of industries including automotive,fresh produce and household products.A trained moderator led the group's unstructured discussions and guided the participants to revealing their true feelings about the use of ultraviolet technology.Which of the following techniques/methods is described in the above example?

Question

Quizplus · Accepted Answer

One of the most common intensive research techniques is the focus group,in which the company invites six or more people typical of the target market to a group session to discuss the product,the service,or the marketing situation.The session may last an hour or more.A trained moderator guides the often freewheeling discussion,and the group interaction reveals the participants' true feelings or behavior toward the product.

RadTech,a Trade Association for the Advancement of Ultraviolet (UV)technology,brought in a Group