Question 1

Which of the following is NOT a current trend that is affecting marketing strategy planning?
A) growth of JIT and EDI
B) more international market development
C) less attention to distribution service
D) more attention to quality
E) faster new-product development

Accepted Answer

"less attention to distribution service" is not a trend, but "more attention to distribution service" is a trend.

Question 2

Regarding the challenges facing marketers,the text suggests that:
A) government planners should play a major role in deciding what product choices consumers should have.
B) continued growth of GDP is one favorable change in our macro-marketing system that a marketing manager can count on.
C) there is likely to be much less regulation of marketing in the future, especially in regard to consumer privacy.
D) marketers should look for ways to improve a strategy even before there's reason to believe that something needs to be fixed.
E) All of these alternatives are correct.

Accepted Answer

Marketing managers must constantly evaluate their strategies and not wait until a problem becomes completely obvious to do something about it. Rather, they should adhere to the idea "if it ain't broke, improve it."

Question 3

Which of the following is NOT a trend that is affecting marketing strategy planning?
A) fewer vertical marketing systems
B) geographic shifts in population
C) more attention to service technologies
D) more Internet selling
E) greater use of database-directed promotion

Accepted Answer

"fewer vertical marketing systems" is not a trend, but "more vertical marketing systems" is a trend.

Question 4

Which of the following is NOT a trend affecting marketing planning strategy in the area of Business and Organizational Customers?
A) Shift to NAICS
B) Closer relationships and single sourcing
C) ISO 9000
D) Less e-commerce and supply chain management
E) More use of JIT and EDI

Accepted Answer

"less e-commerce and supply chain management" is not a trend, but "more e-commerce and supply chain management" is a trend.

Question 5

Which of the following is NOT a trend affecting marketing strategy planning in the area of Demographic Patterns?
A) explosion in senior and ethnic submarkets
B) higher real income growth in United States
C) geographic shifts in population
D) aging of the baby boomers
E) population growth slowdown in United States

Accepted Answer

"higher real income growth in United States" is not a trend, but "slower real income growth in United States" is a trend.

Question 6

Which of the following is NOT a trend affecting marketing strategy planning in the area of International marketing?
A) growth of Internet selling
B) more logistics outsourcing
C) less attention to exporting by small firms
D) more vertical marketing systems
E) growth of mass-merchandising

Accepted Answer

"less attention to exporting by small firms" is not a trend, but "more attention to exporting by small firms" is a trend.

Question 7

The forces of competition in and among ________ helps speed the diffusion of marketing advances to consumers everywhere.
A) market-directed economies
B) command economies
C) production-oriented firms
D) collectivistic cultures
E) individualistic cultures

Accepted Answer

The forces of competition in and among market-directed economies will help speed the diffusion of marketing advances to consumers everywhere. As macro-marketing systems improve worldwide, more consumers will have income to buy products-from wherever in the world those products come.

Question 8

Many important changes are affecting marketing strategy planning.For example,the introduction and growing use of smart phones is illustrative of changes in the area of:
A) Channels and logistics
B) Personal selling
C) Demographic patterns
D) Marketing research
E) Communication technologies

Accepted Answer

growing use of smartphones is illustrative of changes in the area of communication technologies.

Question 9

Which of the following is NOT a current trend affecting marketing strategy planning?
A) growth of interactive agencies
B) shrinking media budgets
C) growth of MIS and DSS systems
D) declining use of interactive bidding and proposal requests
E) aging of the baby boomers

Accepted Answer

"declining use of interactive bidding and proposal requests" is not a trend, but "increasing use of interactive bidding and proposal requests" is a trend.

Question 10

Many important changes are affecting marketing strategy planning.For example,database-directed promotion and point-of-purchase promotion are illustrative of changes in the area of:
A) Channels and logistics
B) Personal selling
C) Demographic patterns
D) Sales promotion
E) Communication technologies

Accepted Answer

database-directed promotion and point-of-purchase promotion are illustrative of changes in the area of sales promotion.

Question 11

As macro-marketing systems improve worldwide:
A) there will be greater monopolization.
B) poverty in industrialized nation will increase.
C) there will be fewer competitors worldwide.
D) the price of products will rise steeply.
E) more consumers will have income to buy products.

Accepted Answer

As macro-marketing systems improve worldwide, more consumers will have income to buy products-from wherever in the world those products come. The forces of competition in and among market-directed economies will help speed the diffusion of marketing advances to consumers everywhere.

Question 12

Which of the following statements DOES NOT indicate that a marketing manager is about to make a serious mistake?
A) "When it comes to my marketing strategy, if it ain't broke, don't fix it."
B) "International competition is just a fad. We can ignore it."
C) "I leave marketing applications of technology to the information technology staff. There's no need for me to learn about them."
D) "I try to place myself in the position of the consumer and do unto others as I would have them do unto me."
E) "My job is to sell products. If they happen to damage the environment because a consumer doesn't dispose of them properly, that's not my problem."

Accepted Answer

Good business managers put themselves in the consumer's position. A useful rule to follow might be: Do unto others as you would have others do unto you.

Question 13

Which of the following is NOT a current trend affecting marketing strategy planning?
A) more attention to environmental issues
B) growth of ethnic submarkets
C) growth of product placement promotion
D) growth of senior citizen submarket
E) shift away from exporting

Accepted Answer

"shift away from exporting" is not a trend, but "shift away from diversification" is a trend.

Question 14

Which of the following is a key trend affecting marketing strategy planning?
A) Senior and ethnic submarkets are getting smaller.
B) Slower new-product development
C) Less use of technology in personal selling
D) Less international market development
E) Growth of marketing information systems

Accepted Answer

growth of marketing information systems is one of the trends affecting marketing strategy planning.

Question 15

The future poses many challenges for marketing managers because:
A) international competition makes it even harder to gain a competitive advantage.
B) consumers' rights of privacy are harder to protect.
C) long-run consumer welfare is becoming more important.
D) environmental damage is no longer a hidden cost.
E) all of these are good reasons why the future poses many challenges.

Accepted Answer

The future poses many challenges for marketing managers because: international competition makes it even harder to gain a competitive advantage; consumers' rights of privacy are harder to protect; long-run consumer welfare is becoming more important; and environmental damage is no longer a hidden cost.

Question 16

Which of the following is a NOT a key trend affecting marketing strategy planning?
A) Aging of the baby boomer population
B) More selling via the Internet
C) Less use of integrated marketing communications
D) More electronic bid pricing and auctions
E) More attention to quality

Accepted Answer

"less use of integrated marketing communications" is not a trend, but "more use of integrated marketing communications" is a trend.

Question 17

Which of the following statements about future trends in marketing is True?
A) Marketers should welcome international competition.
B) Marketers need to recognize what technologies are acceptable and which are not.
C) Marketers need to be aware of their responsibilities and consumer's long-run satisfaction.
D) Marketers must be sensitive to consumers' rights and privacy.
E) All of these statements about future trends in marketing are True.

Accepted Answer

Marketers need to: welcome international competition; realize what technologies are acceptable and which are not; be aware of their responsibilities and consumer's long-run satisfaction; and be sensitive to consumers' rights and privacy.

Question 18

Which of the following is NOT a trend affecting marketing strategy planning in the Channels and Logistics area?
A) more attention to quality
B) less multichannel shopping
C) more attention to service technologies
D) research and development teams with market-driven focus
E) more attention to sustainable design

Accepted Answer

"less multichannel shopping" is not a trend, but "more multichannel shopping" is a trend.

Question 19

Which of the following is NOT a current trend that is affecting marketing strategy planning?
A) more attention to targeted media
B) lower stock turns on higher margin items
C) slower real income growth in United States
D) growth of mass-merchandising
E) growth of larger, more powerful retail chains

Accepted Answer

"lower stock turns on higher margin items" is not a trend, but "lower markups on higher stock turn items" is a trend.

Question 20

Which of the following is NOT a current trend affecting marketing strategy planning?
A) slower new-product development
B) growth of value pricing
C) more multichannel shopping
D) more attention to profitability, not just sales
E) international expansion by retailers

Accepted Answer

"slower new-product development" is not a trend, but "faster new-product development" is a trend.

Quiz 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Regarding the challenges facing marketers,the text suggests that:

Which of the following is NOT a trend that is affecting marketing strategy planning?

Which of the following is NOT a trend affecting marketing planning strategy in the area of Business and Organizational Customers?

Which of the following is NOT a trend affecting marketing strategy planning in the area of Demographic Patterns?

Which of the following is NOT a trend affecting marketing strategy planning in the area of International marketing?

The forces of competition in and among ________ helps speed the diffusion of marketing advances to consumers everywhere.

Many important changes are affecting marketing strategy planning.For example,the introduction and growing use of smart phones is illustrative of changes in the area of:

Which of the following is NOT a current trend affecting marketing strategy planning?

Many important changes are affecting marketing strategy planning.For example,database-directed promotion and point-of-purchase promotion are illustrative of changes in the area of:

As macro-marketing systems improve worldwide:

Which of the following statements DOES NOT indicate that a marketing manager is about to make a serious mistake?

Which of the following is NOT a current trend affecting marketing strategy planning?

Which of the following is a key trend affecting marketing strategy planning?

The future poses many challenges for marketing managers because:

Which of the following is a NOT a key trend affecting marketing strategy planning?

Which of the following statements about future trends in marketing is True?

Which of the following is NOT a trend affecting marketing strategy planning in the Channels and Logistics area?

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Which of the following is NOT a current trend affecting marketing strategy planning?