Question 1

Which of the following statements about opinion leaders is true?

Accepted Answer

Opinion leaders on one subject aren't necessarily opinion leaders on another.

Question 2

With respect to culture and consumer behavior,______.

Accepted Answer

Culture is the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people. It is useful to think of subcultures within cultures as they influence consumer behavior and therefore require different marketing mixes.

Question 3

Which of the following examples illustrates social media amplifying the voice of opinion leaders?

Accepted Answer

Social media amplifies the voices of opinion leaders. Think about the impact of a traveler posting a long, detailed positive review at Hotels.com or a movie fan telling Facebook friends how much she disliked a new movie.

Question 4

Reference group ______.

Accepted Answer

People normally have several reference groups for different topics. Some they meet face-to-face; others they just wish to imitate, for example, performers or athletes.

Question 5

The whole set of beliefs,attitudes,and ways of doing things of a reasonably homogeneous group of people is a(n)______.

Accepted Answer

Culture is the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people.

Question 6

A(n)______ refers to the people to whom an individual looks when forming attitudes about a particular topic.

Accepted Answer

A reference group refers to the people to whom an individual looks when forming attitudes about a particular topic.

Question 7

The whole set of beliefs,attitudes,and ways of doing things of a reasonably homogeneous set of people is a(n)______.

Accepted Answer

Culture is the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people.

Question 8

Opinion leaders are______.

Accepted Answer

An opinion leader is a person who influences others.

Question 9

Which of the following observations about reference groups is FALSE?

Accepted Answer

People normally have several reference groups for different topics.

Question 10

A group of new-generation mothers blogging about products they like and dislike attracts a lot of readers,mainly those who are expecting a baby.These new-generation mothers are examples of ______.

Accepted Answer

Some firms make opinion leaders the target market. For example, some moms have had great success writing blogs that attract tens of thousands of readers. They often blog about products they like-and don't like.

Question 11

Which of the following is true of the impact that social media has on the consumer decision process?

Accepted Answer

Social media amplifies the voices of opinion leaders. Rapid consumer adoption of the web and social media has boosted the effects of social influence on the consumer decision process.

Question 12

Opinion leaders ______.

Accepted Answer

Some marketing mixes aim especially at opinion leaders, since their opinions affect others and can provide favorable word-of-mouth publicity.

Question 13

A good marketing manager knows that ______.

Accepted Answer

People normally have several reference groups for different topics. Some they meet face-to-face; others they just wish to imitate, for example, performers or athletes.

Question 14

Natasha Talbott was interested in a new set of golf clubs.She discussed the various types with some knowledgeable friends and relied on their advice.Natasha's friends were acting as ______.

Accepted Answer

A reference group refers to the people to whom an individual looks when forming attitudes about a particular topic.

Question 15

Reference-group influence would be WEAKEST for determining which particular ______ a person buys.

Accepted Answer

Reference influence is stronger for products that others "see" and which relate to status in the group.

Question 16

In the Jockey underwear ads using young people on the beach and the slogan,"Let 'em know you're Jockey," the company is hoping to use ______ groups to influence consumer behavior.

Accepted Answer

A reference group refers to the people to whom an individual looks when forming attitudes about a particular topic.

Question 17

Reference group influence is likely to have the strongest effect on the particular BRAND of ______ purchased.

Accepted Answer

Reference influence is stronger for products that others "see" and that relate to status in the group.

Question 18

When Ariat gave boots away to popular rodeo riders,other riders began asking for the Ariat brand and Western stores were eager to sell the boots.Ariat used ______ groups to influence consumer behavior.

Accepted Answer

A reference group refers to the people to whom an individual looks when forming attitudes about a particular topic. Reference influence is stronger for products that others "see" and which relate to status in the group.

Question 19

Which of the following statements about social class is FALSE?

Accepted Answer

In the United States, people with the same income level may be in different social classes.

Question 20

The whole set of beliefs,attitudes,and ways of doing things of a reasonably homogeneous set of people is called a(n)______.

Accepted Answer

Culture is the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people.

Quiz 7: Final Consumers and Their Buying Behavior

Which of the following statements about opinion leaders is true?

With respect to culture and consumer behavior,______.

Which of the following examples illustrates social media amplifying the voice of opinion leaders?

Reference group ______.

The whole set of beliefs,attitudes,and ways of doing things of a reasonably homogeneous group of people is a(n) ______.

A(n) ______ refers to the people to whom an individual looks when forming attitudes about a particular topic.

The whole set of beliefs,attitudes,and ways of doing things of a reasonably homogeneous set of people is a(n) ______.

Opinion leaders are______.

Which of the following observations about reference groups is FALSE?

A group of new-generation mothers blogging about products they like and dislike attracts a lot of readers,mainly those who are expecting a baby.These new-generation mothers are examples of ______.

Which of the following is true of the impact that social media has on the consumer decision process?

Opinion leaders ______.

A good marketing manager knows that ______.

Natasha Talbott was interested in a new set of golf clubs.She discussed the various types with some knowledgeable friends and relied on their advice.Natasha's friends were acting as ______.

Reference-group influence would be WEAKEST for determining which particular ______ a person buys.

In the Jockey underwear ads using young people on the beach and the slogan,"Let 'em know you're Jockey," the company is hoping to use ______ groups to influence consumer behavior.

Reference group influence is likely to have the strongest effect on the particular BRAND of ______ purchased.

When Ariat gave boots away to popular rodeo riders,other riders began asking for the Ariat brand and Western stores were eager to sell the boots.Ariat used ______ groups to influence consumer behavior.

Which of the following statements about social class is FALSE?

The whole set of beliefs,attitudes,and ways of doing things of a reasonably homogeneous set of people is called a(n) ______.