Which of the following statements describing Nielsen SCANTRACK is NOT true?
A)SCANTRACK is a service which interprets information provided by the reading of Universal Product Codes at point of purchase.
B)The service provides weekly sales data from a nationwide sample of scanner-equipped stores.
C)The types of products covered by the service include grocery,clothing,and household durables.
D)The data allow clients to monitor product recalls and shortages.
E)The scanner data are not subject to recording biases.

Question

Quizplus · Accepted Answer

Nielsen SCANTRACK primarily covers grocery and consumer packaged goods, not clothing and household durables.

Which of the Following Statements Describing Nielsen SCANTRACK Is NOT