The Nielsen television ratings are computed from data gathered by means of
A)people meters.
B)telephone surveys of representative viewer sample.
C)handheld scanners.
D)infrared scanning devices.
E)None of the above.

Question

Quizplus · Accepted Answer

The Nielsen television ratings are computed from data gathered by using people meters. These are devices placed on televisions in households that track what and when a person is watching programming. The data gathered from these meters is used to compute the TV ratings.

The Nielsen Television Ratings Are Computed from Data Gathered by Means