Which of the following does NOT describe BehaviorScan?
A)It reflects purchasing behavior that is not subject to recording errors by the panel member.
B)It can link purchase behavior to the demographic characteristics of panel members.
C)It can link purchase behavior to members' known exposure to promotional deals,newspaper ads,and point-of-purchase displays.
D)It can link television-viewing behavior with product-purchasing behavior.
E)It lacks targetable television capability,maximizing the problem of having noncomparable experimental and control groups.

Question

Quizplus · Accepted Answer

The other options are all accurate descriptions of BehaviorScan, but E is not. BehaviorScan does not have targetable television capability, but this is not the primary purpose or feature of the system.

Which of the Following Does NOT Describe BehaviorScan