Question 1

Explain the terms "utility lever" and "buyer's experience cycle."

Accepted Answer

The answer of Explain the terms "utility lever" and "buyer's...

Question 2

Which of the following characteristics is unique to a morphological matrix?
A)It is a technique used for perceptual mapping.
B)It is the simplest format for studying relationships.
C)It simultaneously combines more than two dimensions.
D)It may result in new product ideas that do not emerge in any other way.

Accepted Answer

It simultaneously combines more than two dimensions.

Question 3

Which of the following idea-generating techniques evolved from early forms of dimensional analysis?
A)Checklist
B)AR gap mapping
C)Choice-based conjoint analysis
D)Brainstorming

Accepted Answer

The checklist technique evolved from early forms of dimensional analysis by systematically considering various dimensions or attributes of a problem to generate ideas.

Question 4

List the guidelines for the use of conjoint analysis.

Accepted Answer

The answer of List the guidelines for the use of...

Question 5

Checklists typically consist of ____.
A)description of features
B)list of questions
C)list of attributes
D)description of potential target markets

Accepted Answer

Checklists typically consist of a list of questions to ensure that all necessary steps or actions are taken or items are addressed. They are used to prevent errors, improve efficiency, and maintain consistency. Descriptions of features, attributes, and potential target markets may be included in other types of documents or tools, but are not typically found in checklists.

Question 6

The simplest format for studying relationships is the ____.
A)attribute ratings perceptual gap map
B)two-dimensional matrix
C)morphological matrix
D)multidimensional matrix

Accepted Answer

The two-dimensional matrix is the simplest format for studying relationships as it involves plotting two variables against each other in a grid-like manner. This allows for easy visualization and analysis of the relationship between the variables. The attribute ratings and perceptual gap map, morphological matrix, and multidimensional matrix are all more complex formats that involve additional variables and dimensions.

Question 7

How does relationships analysis differ from other concept-generating methods? Identify the two types of relationships analysis techniques.

Accepted Answer

The answer of How does relationships analysis differ from other...

Question 8

Which of the following is one of today's most widely used idea-generating techniques?
A)Fundamental analysis
B)Information acceleration
C)Checklists
D)Lexical analysis

Accepted Answer

Checklists are widely used as an idea-generating technique in various fields. It helps individuals explore different options and generate new ideas by providing a structured list of prompts and questions. Additionally, checklists are easy to use and can help ensure that all important factors are considered.

Question 9

Relationships analysis involves:
A)removing one of the components of the product and replacing it with one from another environment.
B)removing an intrinsic component and its function,in such a way as to functionally change the product.
C)finding relationships among dimensions to generate new product concepts.
D)identifying and creating a new relationship typically between a component internal to the product and one that is external to the product.

Accepted Answer

Relationships analysis involves finding relationships among dimensions to generate new product concepts. Choice A describes substitution, choice B describes decomposition, and choice D describes connection.

Question 10

What is information acceleration (IA)? Explain with an example.

Accepted Answer

The answer of What is information acceleration (IA)? Explain with...

Question 11

The two-dimensional matrix and the morphological matrix are examples of types of _____ analysis.
A)conjoint
B)dimensional
C)gap
D)relationships

Accepted Answer

The answer of The two-dimensional matrix and the morphological matrix...

Question 12

Identify the creativity template,presented by Goldenberg and Mazursky,which removes an intrinsic component and its function so as to functionally change the product.
A)Attribute dependency template
B)Displacement template
C)Replacement template
D)Component control template

Accepted Answer

The Displacement template involves removing an essential component (and its function) from a product, which leads to a functional change in the product. This approach encourages thinking about how a product can operate or be used differently when a key part is missing.

Question 13

Which of the following creativity templates presented by Goldenberg and Mazursky seeks to identify and create a new connection between a component internal to the product and one that is external to the product?
A)Attribute dependency template
B)Displacement template
C)Replacement template
D)Component control template

Accepted Answer

The answer of Which of the following creativity templates presented...

Question 14

Discuss adaptive conjoint analysis.

Accepted Answer

The answer of Discuss adaptive conjoint analysis....

Question 15

This creativity template,presented by Goldenberg and Mazursky,finds a functional dependency between two independent variable features and the interaction may suggest a creative new product.
A)Attribute dependency template
B)Displacement template
C)Replacement template
D)Component control template

Accepted Answer

The attribute dependency template involves finding a functional dependency between two independent variable features and their interaction, which can lead to a creative new product. This aligns with the description provided in the question. The displacement template involves replacing one feature with another, the replacement template involves substituting one component with another, and the component control template involves changing properties of individual components.

Quiz 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

Explain the terms "utility lever" and "buyer's experience cycle."

Which of the following characteristics is unique to a morphological matrix?

Which of the following idea-generating techniques evolved from early forms of dimensional analysis?

List the guidelines for the use of conjoint analysis.

Checklists typically consist of ____.

The simplest format for studying relationships is the ____.

How does relationships analysis differ from other concept-generating methods? Identify the two types of relationships analysis techniques.

Which of the following is one of today's most widely used idea-generating techniques?

Relationships analysis involves:

What is information acceleration (IA)? Explain with an example.

The two-dimensional matrix and the morphological matrix are examples of types of _____ analysis.

Identify the creativity template,presented by Goldenberg and Mazursky,which removes an intrinsic component and its function so as to functionally change the product.

Which of the following creativity templates presented by Goldenberg and Mazursky seeks to identify and create a new connection between a component internal to the product and one that is external to the product?

Discuss adaptive conjoint analysis.

This creativity template,presented by Goldenberg and Mazursky,finds a functional dependency between two independent variable features and the interaction may suggest a creative new product.