Which of the following forms of perceptual maps are distinguished by the fact that its axes are not labeled or defined?
A)AR perceptual gap maps
B)Determinant gap maps
C)MDS-based perceptual gap maps
D)Reflective gap maps

Question

Quizplus · Accepted Answer

MDS-based perceptual gap maps are distinguished by the fact that their axes are not labeled or defined. MDS stands for Multidimensional Scaling, which is a technique used to analyze perceptual maps. In this technique, consumers are asked to rate the similarities between various brands, and those ratings are used to generate a geometric representation of those brands. As a result, the axes are not labeled or defined because they are derived from the consumers' perceptions rather than pre-determined variables.

Which of the Following Forms of Perceptual Maps Are Distinguished