The factor analysis procedure provides a useful statistic called the _____ for each factor,which is mathematically related to the amount of variance explained.
A) eigenvalue
B) factorvalue
C) clustervalue
D) basevalue
Correct Answer:
Verified
Q45: Which of the following techniques is used
Q46: Briefly describe the strengths and weaknesses of
Q48: In developing new products,marketers must:
A)not use perceptual
Q49: In order to be useful,a factor which
Q50: Which of the following gap maps was
Q51: OS techniques:
A)run on perceptions of overall similarities
Q52: Which of the following statements is true
Q53: Which of the following forms of perceptual
Q54: Gap maps:
A)are useful in identifying potential product
Q64: Discuss various drawbacks of gap analysis.
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