In Yemen,consumer products are primarily distributed via small,often mobil retail kiosks situated in a local souk,or town marketplace.Residential luxuries such as refrigerators are not as readily available,so food and other items are purchased on a daily basis.This scenario speaks to the dimensions of _______________ and ______________ which must be considered when establishing a foreign market distribution strategy.
A) consumer shopping habits, outlet preferences
B) market size, consumer distribution
C) life cycle stage, regulations
D) economics, education

Question

Quizplus · Accepted Answer

The consumer shopping habits and outlet preferences are crucial factors to consider when establishing a foreign market distribution strategy as they impact how and where consumers purchase products. In Yemen, the small retail kiosks in town marketplaces are the primary distribution channels for consumer products, and residential luxuries like refrigerators are not as readily available. Therefore, understanding these consumer shopping habits and outlet preferences is essential for successfully distributing products in Yemen.

In Yemen,consumer Products Are Primarily Distributed Via Small,often Mobil Retail