If Wendy is assessing her distribution network on the basis of the types of retailers to whom she sells; for example,convenience stores,department stores,and discount outlets,she is analyzing channel ________________.
A) width
B) length
C) directness
D) standardization

Question

Quizplus · Accepted Answer

Channel width refers to the number of distribution channels through which a company sells its products. In this scenario, Wendy is evaluating her distribution network based on the types of retailers she sells to. Therefore, she is analyzing her channel width.

If Wendy Is Assessing Her Distribution Network on the Basis