When automaker Subaru's commercials avoid discussing product features and benefits,but instead focus on the tagline,"Love.It's What Makes a Subaru a Subaru," they are reinforcing their _______________ in the minds of current and potential customers.
A) corporate objectives
B) positioning
C) performance
D) efficiency

Question

Quizplus · Accepted Answer

The tagline has little to do with the company's corporate objectives and much more to do with establishing an emotional connection between brand and consumer.

When Automaker Subaru's Commercials Avoid Discussing Product Features and Benefits,but