Question 1

The majority of transnational corporation headquarters are concentrated in developing countries.

Accepted Answer

While global in reach, nearly all these corporations' headquarters are concentrated in industrialized countries.

Question 2

Western European countries,as well as the United States,must turn to ____________ to mitigate the negative effects of an aging population on economic growth and consumption.

Accepted Answer

Immigration can help to alleviate the negative effects of an aging population by bringing in younger workers who can contribute to the economy and help to support the retirement and healthcare costs of the aging population. Without immigration, populations in Western European countries and the United States are projected to decline, which will lead to a smaller workforce, lower productivity, and decreased consumption. Green marketing, the European Union, and the PESTEL model are not directly related to addressing the impact of an aging population on economic growth and consumption.

Question 3

Products,services,and processes that use renewable materials and conserve natural resources are referred to as ________________________.

Accepted Answer

While these types of products and processes may be marketed as 'green,' the terminology is 'clean-tech.'

Question 4

Optimizing the synergy among social,environmental,and financial values is the philosophy of the ______________________.

Accepted Answer

The triple bottom line is the philosophy of optimizing the synergy among social, environmental, and financial values. This approach emphasizes the importance of addressing all three areas in business decision-making, rather than solely focusing on financial gain. Option B (financial stability) and option D (globalization) do not fully capture the concept of the triple bottom line. Option C (PESTEL model) is a framework for analyzing macro-environmental factors, but does not specifically relate to optimizing social, environmental, and financial values.

Question 5

In the next decade,consumer purchasing power in________________ alone will increase to $9 trillion.

Accepted Answer

Consumer purchasing power in emerging economies alone will increase to $9 trillion, nearly the spending power in Western Europe in 2006.

Question 6

The growth of the green market in the U.S.has created _____________________________________.

Accepted Answer

The growth of the green market in the U.S. has created a niche market for environmental goods and services, which refers to products and services that are designed to be environmentally sustainable or have a reduced impact on the environment.

Question 7

The trade activities of the world's transnational corporations occur with other small,single-market firms.

Accepted Answer

One third of all international trade occurs in intra-TNC transactions.

Question 8

Which of these target market profiles would be most likely to have the highest level of green purchase intention?

Accepted Answer

Research suggests that younger, more educated individuals are more likely to have stronger environmental attitudes and intentions to purchase green products. Therefore, the 20-year-old female with a post-graduate education is most likely to have the highest level of green purchase intention.

Question 9

According to the Foreign Policy/A.T.Kearny Globalization Index,the world's most globalized country is ______________________.

Accepted Answer

Based on factors such as economic integration personal contact, technological connectivity, and political engagement, Singapore was the most globalized country in 2006, followed by Switzerland and the United States.

Question 10

Surveys conducted by Burgel and Murray indicate that a critical contributor to the high rate of start-up failures in the high-tech sector is ______________________.

Accepted Answer

Rushing to commercialize a high-tech product can often lead to failure.

Question 11

According to United Nations estimates,nearly one-third of Japan's population,one-fourth of the population in the European Union and one-fifth in the United States will be aged over 60 years by 2015.

Accepted Answer

According to United Nations estimates, this statement is true.

Question 12

The fact that high-tech manufacturing often relies on the input and assembly activities of several countries indicates that ____________________________.

Accepted Answer

Global supply chains often involve many channel partners located in many different countries.

Question 13

The rapid rate of high-tech product innovation and the dynamics of technology flows result in long-lived comparative advantage.

Accepted Answer

The rapid rate of innovation and the dynamics of technology flows mean that comparative advantage is short-lived.

Question 14

The primary focus of technology-driven innovations in the financial services sector is to ___________________________.

Accepted Answer

The financial services sector is primarily concerned with enhancing the total customer experience.

Question 15

A global aggregate of individual communities meeting the needs of its citizens through responsible local production and exchange of goods and services defines ________________________.

Accepted Answer

While many EU nations support the idea of local production and goods exchange, this is not necessarily an objective common to all EU nations.

Quiz 2: Assessing the Global Marketing Environmentthe Global Economy and Technology