Question 1

Instead of sending or receiving messages to a 10-digit phone number,some companies use a six digit number (665766)that spells out a brand name.The use of this number is called:

Accepted Answer

The use of a six-digit number that spells out a brand name is called a common short code (CSC). This is often used by companies for marketing campaigns and makes it easier for consumers to remember and interact with the brand via text message.

Question 2

TB Figure: 1 
-Which of the following has the lowest response rate according to TB Figure 1?

Accepted Answer

According to TB Figure 1, e-mail has the lowest response rate among the given marketing channels.

Question 3

Which of the following was not a stage of the Dewmocracy 2 Campaign?

Accepted Answer

The answer of Which of the following was not a...

Question 4

TB Figure: 1 
-Which of the following has the highest business usage according to TB Figure 1?

Accepted Answer

According to TB Figure 1, e-mail has the highest business usage with a percentage of 34%. Direct mail comes in second with 24%, followed by catalogues with 20%, and telemarketing with 16%. Therefore, the best choice is B (E-mail).

Question 5

List the key elements of the communication process.Briefly describe each.

Accepted Answer

The answer of List the key elements of the communication...

Question 6

According to one researcher,seeing the results of an IMC program varies based on the existing amount of sales of an organization.In general,what is TRUE about IMC is the

Accepted Answer

Companies with higher sales often have more complex operations and larger customer bases, which can make it take longer to see the impact of an Integrated Marketing Communications (IMC) program.

Question 7

Discuss the role of promotion in the four stages of the product life cycle.

Accepted Answer

The answer of Discuss the role of promotion in the...

Question 8

TB Figure: 1 
-Which of the following has the lowest business usage according to TB Figure 1?

Accepted Answer

The answer of TB Figure: 1 
-Which of the following...

Question 9

According to a study by the Canadian Marketing Association (CMA),______ concerns trump _________ when it comes to a consumer's acceptance of targeted ads based on their online behaviour.

Accepted Answer

The study found that privacy concerns were more important to consumers than perceived value when it comes to acceptance of targeted ads based on their online behaviour. Therefore, option B is the correct answer: privacy concerns trump perceived value.

Question 10

Knowing which stage of the purchase decision process the consumer is in can affect the promotional mix.How does the importance of advertising,personal selling,and sales promotion change as a consumer moves through the pre-purchase,purchase,and post-purchase stages of the decision process?

Accepted Answer

The answer of Knowing which stage of the purchase decision...

Question 11

What is the promotional mix? Briefly describe each of the five promotional alternatives: advertising,personal selling,public relations,sales promotion,and direct marketing.

Accepted Answer

The answer of What is the promotional mix? Briefly describe...

Question 12

TB Figure: 1 
-Which of the following has the highest response rate according to TB Figure 1?

Accepted Answer

The answer of TB Figure: 1 
-Which of the following...

Question 13

What are the advantages and disadvantages of using advertising in the promotional mix?

Accepted Answer

The answer of What are the advantages and disadvantages of...

Question 14

Many companies are now sending messages to mobile phones as part of their direct mobile marketing strategy.These messages are often:

Accepted Answer

Text messages (short message service, SMS) are the most common type of messages sent to mobile phones as part of direct mobile marketing. They are short and to the point, making them easy to read quickly on a mobile device. Emails and alerts from cell phone providers are less common forms of mobile marketing, and messages that are very lengthy are less effective as they may be overwhelming to recipients.

Question 15

What three product characteristics should be considered when selecting promotional tools? For each characteristic,give an example of a product where the characteristic is very important.

Accepted Answer

The answer of What three product characteristics should be considered...

Question 16

Compare push and pull strategies as alternative promotional methods of moving a product through a channel of distribution.

Accepted Answer

The answer of Compare push and pull strategies as alternative...

Question 17

Which was one of the major reasons why Mountain Dew decided to launch the 'Dewmocracy' campaign?

Accepted Answer

The answer of Which was one of the major reasons...

Question 18

According to TB Figure 1 above,approximately how many businesses use e-mail?

Accepted Answer

Based on TB Figure 1, the percentage of businesses using e-mail is around 70%.

Question 19

What are the advantages and disadvantages of using personal selling in the promotional mix?

Accepted Answer

The answer of What are the advantages and disadvantages of...

Question 20

The first aspect of the Dewmocracy Campaign was for consumers to:

Accepted Answer

The first aspect of the Dewmocracy Campaign was for consumers to suggest names for a new beverage.

Quiz 16: Integrated Marketing Communications and Direct Marketing

Instead of sending or receiving messages to a 10-digit phone number,some companies use a six digit number (665766) that spells out a brand name.The use of this number is called:

TB Figure: 1 -Which of the following has the lowest response rate according to TB Figure 1?

Which of the following was not a stage of the Dewmocracy 2 Campaign?

TB Figure: 1 -Which of the following has the highest business usage according to TB Figure 1?

List the key elements of the communication process.Briefly describe each.

According to one researcher,seeing the results of an IMC program varies based on the existing amount of sales of an organization.In general,what is TRUE about IMC is the

Discuss the role of promotion in the four stages of the product life cycle.

TB Figure: 1 -Which of the following has the lowest business usage according to TB Figure 1?

According to a study by the Canadian Marketing Association (CMA) , concerns trump ___ when it comes to a consumer's acceptance of targeted ads based on their online behaviour.

Knowing which stage of the purchase decision process the consumer is in can affect the promotional mix.How does the importance of advertising,personal selling,and sales promotion change as a consumer moves through the pre-purchase,purchase,and post-purchase stages of the decision process?

What is the promotional mix? Briefly describe each of the five promotional alternatives: advertising,personal selling,public relations,sales promotion,and direct marketing.

TB Figure: 1 -Which of the following has the highest response rate according to TB Figure 1?

What are the advantages and disadvantages of using advertising in the promotional mix?

Many companies are now sending messages to mobile phones as part of their direct mobile marketing strategy.These messages are often:

What three product characteristics should be considered when selecting promotional tools? For each characteristic,give an example of a product where the characteristic is very important.

Compare push and pull strategies as alternative promotional methods of moving a product through a channel of distribution.

Which was one of the major reasons why Mountain Dew decided to launch the 'Dewmocracy' campaign?

According to TB Figure 1 above,approximately how many businesses use e-mail?

What are the advantages and disadvantages of using personal selling in the promotional mix?

The first aspect of the Dewmocracy Campaign was for consumers to:

Quiz 16: Integrated Marketing Communications and Direct Marketing

Instead of sending or receiving messages to a 10-digit phone number,some companies use a six digit number (665766) that spells out a brand name.The use of this number is called:

TB Figure: 1 -Which of the following has the lowest response rate according to TB Figure 1?

Which of the following was not a stage of the Dewmocracy 2 Campaign?

TB Figure: 1 -Which of the following has the highest business usage according to TB Figure 1?

List the key elements of the communication process.Briefly describe each.

According to one researcher,seeing the results of an IMC program varies based on the existing amount of sales of an organization.In general,what is TRUE about IMC is the

Discuss the role of promotion in the four stages of the product life cycle.

TB Figure: 1 -Which of the following has the lowest business usage according to TB Figure 1?

According to a study by the Canadian Marketing Association (CMA) ,______ concerns trump _________ when it comes to a consumer's acceptance of targeted ads based on their online behaviour.

Knowing which stage of the purchase decision process the consumer is in can affect the promotional mix.How does the importance of advertising,personal selling,and sales promotion change as a consumer moves through the pre-purchase,purchase,and post-purchase stages of the decision process?

What is the promotional mix? Briefly describe each of the five promotional alternatives: advertising,personal selling,public relations,sales promotion,and direct marketing.

TB Figure: 1 -Which of the following has the highest response rate according to TB Figure 1?

What are the advantages and disadvantages of using advertising in the promotional mix?

Many companies are now sending messages to mobile phones as part of their direct mobile marketing strategy.These messages are often:

What three product characteristics should be considered when selecting promotional tools? For each characteristic,give an example of a product where the characteristic is very important.

Compare push and pull strategies as alternative promotional methods of moving a product through a channel of distribution.

Which was one of the major reasons why Mountain Dew decided to launch the 'Dewmocracy' campaign?

According to TB Figure 1 above,approximately how many businesses use e-mail?

What are the advantages and disadvantages of using personal selling in the promotional mix?

The first aspect of the Dewmocracy Campaign was for consumers to:

According to a study by the Canadian Marketing Association (CMA) , concerns trump ___ when it comes to a consumer's acceptance of targeted ads based on their online behaviour.