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Figure: 14-1 -A Variety of Terms Are Used for Marketing Intermediaries.They Vary

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Figure: 14-1 Figure: 14-1 -A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell B, would be __________. A) retailer B) middleman C) wholesaler D) agent or broker
-A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "B," would be __________.


A) retailer
B) middleman
C) wholesaler
D) agent or broker

Correct Answer:

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