Question 1

All of the below are items that describe the codification of ethics between buyers and sellers,except:

Accepted Answer

"The right to be right" is not a common term used in the codification of ethics between buyers and sellers. The other options (B, C, and D) are commonly used principles that outline the rights of buyers and sellers.

Question 2

Economic espionage is:

Accepted Answer

Economic espionage is the clandestine collection of trade secrets or proprietary information about a company's competitors. This information can be used to gain a competitive advantage in the marketplace or to harm the competitor.

Question 3

It was consumer complaints about late-night and repeated calls by telemarketers that led to greater limitations on telemarketing practices which best addresses a consumer's:

Accepted Answer

The complaints by consumers about telemarketers' practices reveal that they were not being heard by the telemarketers or the companies they represented. Thus, restrictions on telemarketing practices have been implemented to ensure that consumers' right to be heard is protected. The other options (A, B, and D) do not directly relate to the issue of telemarketing practices and consumer complaints.

Question 4

P.T.Barnum was a 19^th century businessman who made fortunes displaying oddities at his museum.Some were really freaks of nature; others were man-made like the white horse with a horn glued in the middle of his forehead.When asked if it were right not to tell people the bearded lady was actually a man,Barnum might have replied with which of the following?

Accepted Answer

Caveat emptor is a Latin phrase that means "let the buyer beware." It implies that buyers are responsible for making sure that what they are buying is legitimate and as advertised. This phrase fits well with Barnum's business practices, as he often displayed items and people that were not necessarily what they were advertised to be. It was up to the buyer to determine whether or not to believe the claims made about the exhibits.

Question 5

With new changes to privacy concerns,many websites (such as reuters.com)now provide a notice that Cookies are used to track visitors clicks and browsing habits.This notification was driven by consumer's:

Accepted Answer

The answer of With new changes to privacy concerns,many websites...

Question 6

When Toysmart.com filed for bankruptcy in June 2000,it listed its customer database as one of its assets even though it had assured its customers it would never disclose their information to any third party.People who had purchased from Toysmart and were a part of its database were upset when they learned that their private information was being treated as property that was for sale.These customers believed that they should know how their private information would be used.In other words,Toysmart's former customers had a:

Accepted Answer

The customers of Toysmart had a right to be informed about how their private information would be used, and were upset when it was being treated as property for sale without their knowledge or consent.

Question 7

Recognizing the issue of greenwashing,the Canadian government developed ECOLOGO,this is helping Canadians to make informed choices about:

Accepted Answer

ECOLOGO is a certification program developed by the Canadian government to help consumers identify genuinely environmentally sustainable products. The program provides third-party verification that a product meets specific environmental performance standards, including reduced environmental impact, improved energy efficiency, and sustainable manufacturing practices. By looking for products with the ECOLOGO certification, Canadians can be confident that they are making informed choices that support a more sustainable future. Choices B, C, and D are outside the scope of the ECOLOGO program.

Question 8

When a company places numerous "eco-friendly" labels from third party companies on their product,despite not being an environmentally responsible company,this is known as

Accepted Answer

Greenwashing refers to the act of promoting a company or product as environmentally friendly when they do not have sufficient credentials or fail to make significant efforts towards sustainability. Adding eco-friendly labels from third-party companies is one such deceptive practice that is considered greenwashing.

Question 9

Another expression for the term caveat emptor is:

Accepted Answer

Caveat emptor is a Latin phrase that means "let the buyer beware." This expression cautions buyers to be aware of the risks and shortcomings associated with a purchase, as it is their responsibility to make informed decisions when buying goods or services.

Question 10

With respect to the rights of consumers,which of the following is NOT specified in the codification of ethics between buyers and sellers in Canada?

Accepted Answer

The right to have fair prices is not specified in the codification of ethics between buyers and sellers in Canada. The other options, the right to be informed, heard, and safety, are all included in the codification of ethics as basic consumer rights.

Question 11

Recently,Facebook found itself in hot water with its users when it was discovered that the company intended to use personal data on its users to attract advertisers.In other words,Facebook's customers had a:

Accepted Answer

The right to be informed is the best choice in this scenario as Facebook's users were not adequately informed about how their personal data would be used for advertising purposes. Users have a right to know how their data is being used and should be provided with clear and concise information about any intended use.

Question 12

A new soft drink manufacturer wanted to have their new beverage placed at the front of the main drink aisle at a local grocery store.The grocery store asked to receive an at-cost discount on the new soft drink,in order for them to place it at the front of the aisle.This is an example of:

Accepted Answer

This situation is an example of slotting allowances, which are fees paid by manufacturers to retailers in exchange for prime shelf space or placement of their products. In this case, the grocery store is asking for a discount on the new soft drink in order to place it at the front of the main drink aisle, which is a prime location.

Question 13

A company has recognized that 1 in 1000 of their products may default resulting in a non-harmful outcome for the user.This threshold is below their standards to issue a product recall.Instead they place a sticker on their product informing the user of the potential issue.What has the company just done?

Accepted Answer

The company has employed caveat emptor, which means "let the buyer beware." By placing a sticker informing the user of the potential issue, they are shifting the responsibility to the consumer to be aware of the product's potential defect.

Question 14

When Tom went to buy a necklace,he decided to buy it from a pawnshop rather than a jewelry store.He congratulated himself when he saw the number of stones he had purchased for $300.The necklace turned his fiancée's neck green,and the "diamonds" turned out to be zirconium.Tom should have remembered:

Accepted Answer

The best choice is caveat emptor, which means "buyer beware" in Latin. This principle reminds buyers to be cautious and aware of what they are purchasing, especially when buying from sources with less reputation or in second-hand markets. Tom failed to exercise caution when choosing the pawnshop, and he paid the price for that.

Question 15

The Canadian privacy commissioner recently forced Facebook to update their privacy settings and better inform visitors of what they are and are not sharing publically and privately.This request was driven by consumer's:

Accepted Answer

The request from the Canadian privacy commissioner was driven by consumer's right to be informed about their privacy settings on Facebook. The update was aimed at providing users with clearer information about what they were sharing publicly and privately, to ensure they were fully informed and could make choices about their privacy.

Question 16

While most websites collect personal information,such as consumer e-mail addresses,telephone numbers,shopping habits,and financial data,many of these sites fail to properly inform consumers about what is done with this information once obtained.This is related most directly to the consumer's:

Accepted Answer

The lack of proper notification about the use of personal information collected by websites violates a consumer's right to be informed. It is important for consumers to know how their information will be used to make informed decisions about sharing their personal data.

Question 17

Many Canadian companies have set up consumer service departments to deal with customer comments and complaints.This is an example of Canadian companies showing a concern about consumer's:

Accepted Answer

Setting up consumer service departments to handle customer comments and complaints demonstrates that Canadian companies are acknowledging and addressing the consumers' right to be heard.

Question 18

A supposedly organic clothing detergent company recently ran an ad campaign promoting the fact their products are manufactured without any additives,or environmentally harmful phosphates.During the same time the campaign was aired,a whistle-blower within the company went to the press to indicate that their detergents did,in fact,contain a fair amount of phosphates.The BEST description for this type of activity is:

Accepted Answer

This activity is an example of greenwashing, in which a company falsely claims to have environmentally friendly practices or products in order to appeal to consumers who are concerned with sustainability. The use of false or misleading information can be seen as deceptive advertising and unethical.

Question 19

People who fly regularly collect frequent flyer miles that can be used for free flights at later dates.The existence of blackout days (days when frequent flyer miles cannot be redeemed)could interfere with consumers':

Accepted Answer

Blackout days limit the options available to consumers, thus interfering with their right to choose when to use their frequent flyer miles.

Question 20

All of the following issues would be addressed by the codification of ethics between buyers and sellers with respect to consumer rights,except:

Accepted Answer

The answer of All of the following issues would be...

Quiz 4: Ethics and Social Responsibility in Marketing