Question 1

More magazine is a new publication designed to appeal to women over the age of 40.Demand for such magazines is an example of how changing _____ characteristics impact the marketing environment.

Accepted Answer

The fact that there is a demand for a magazine catering to women over the age of 40 suggests that this demographic group has unique interests and needs that are different from younger generations. Therefore, this is an example of how changing demographic characteristics impact the marketing environment.

Question 2

TB Figure: 1 
-According to TB Figure 1 above,in what year will the population totals for people under 14 and people over 60 be relatively the same?

Accepted Answer

From TB Figure 1, we can see that the population of people under 14 is decreasing while the population of people over 60 is increasing. The two lines will intersect at some point in the future when the populations are equal. This intersection happens around the year 2040, making choice D the correct answer.

Question 3

A magazine that appeals to single parents has noticed an increase in monthly subscription sales over the last several years.After completing their environmental scan,they attribute this increase to a change in which force in the marketing environment?

Accepted Answer

The increase in subscription sales is most likely due to a social force, as there has been a shift in societal norms and acceptance of single-parent households.

Question 4

Walmart decides to run two different ads in Toronto,Ontario.One,in a predominant Chinese market,is written in Chinese; the other,in a large Italian area,is written in Italian.Walmart is engaging in what type of marketing?

Accepted Answer

Walmart is engaging in ethnic marketing by tailoring its advertisements to specific ethnic groups, Chinese and Italian, in Toronto. This type of marketing recognizes the unique cultural characteristics, buying behaviors, and language of different ethnic groups to create customized marketing strategies for each group. It is a way of increasing brand awareness, customer loyalty, and ultimately, sales.

Question 5

The fastest growing population segment in Canada was born between 1946 and 1964.This segment is known as:

Accepted Answer

The segment born between 1946 and 1964 is commonly referred to as baby boomers.

Question 6

A day care conducted a survey and found that 60 percent of Canadian women work outside the home and are no longer home to watch children that are too young for school.The day care offers a special that says: "Heading back to work after maternity leave? Leave the kid watching up to us!" The day care is taking advantage of which trend?

Accepted Answer

The day care is taking advantage of the cultural trend where a significant percentage of women in Canada work outside the home and need childcare services.

Question 7

Sir Galahad's is a high-fashion boutique selling top-of-the-line men's clothing and accessories.The keys to Sir Galahad's success include knowing men's changing fashion tastes and providing something different from other clothing retailers.In addition,because of the high value of the merchandise,Sir Galahad's management is searching for information on available computerized inventory controls and sales order processing.From this description,one can infer that the environmental category of least importance to Sir Galahad's is:

Accepted Answer

The description does not mention any specific regulations or laws that would significantly impact Sir Galahad's. The focus is on understanding fashion trends and finding effective inventory control and sales order processing systems. Therefore, the regulatory category is likely of least importance to the boutique.

Question 8

Changes in social forces can have a dramatic impact on a marketing strategy,some of these social forces in the environment include the demographic characteristics of the population,and it's _____.

Accepted Answer

Values are a part of the social forces that can have a dramatic impact on a marketing strategy.

Question 9

Over 50 percent of the Canadian population is located in just the top 10 CMAs in the country,which include such cities as Toronto,Montreal,Vancouver,Ottawa,Calgary,and Edmonton.In this instance,CMAs stands for:

Accepted Answer

The term CMA stands for Census Metropolitan Area, which is defined by Statistics Canada as an urban area with a population of at least 100,000 residents, where the urban core has a population density of at least 400 people per square kilometer, and where the total population of the urban area exceeds 50,000 people. Therefore, option B is the best choice for the definition of CMAs in Canada.

Question 10

Kraft Canada launched a specific microsite for new Canadians who recently arrived from South Asia,called Kraft Ka Khana.As a multicultural marketer,Kraft can do many of the following examples of things to engage with a diverse audience,except ________.

Accepted Answer

Building stereotypes is not a recommended approach for engaging with a diverse audience. It can have negative consequences and create barriers to developing relationships with ethnic Canadian customers. The other options listed (A, B, and D) are all valid strategies for multicultural marketing.

Question 11

In many Inuit communities in Northern Canada,elders pass on values,ideas,and attitudes through stories and songs to members of their generational family.These items that are learned and shared among members of a group are collectively known as:

Accepted Answer

The items learned and shared among members of a group, such as values, ideas, and attitudes through stories and songs, are collectively known as culture. Ethnicity refers to one's cultural background or identity, while psychographics and ethnographics are terms used in marketing research to analyze consumer behavior.

Question 12

TB Figure: 1 
-According to TB Figure 1 above,by the year 2050,which age group is projected to account for most of the world's population?

Accepted Answer

According to TB Figure 1, by the year 2050, the age group of 15-59 is projected to account for most of the world's population, with approximately 3.5 billion people in this age group. The other age groups - 0-14, 60-69, and 70-79 - are projected to have populations of approximately 2 billion, 1 billion, and 0.5 billion, respectively. Therefore, the correct answer is B.

Question 13

Michael is recently divorced and has two children.He moves in with Leanne,also a recent divorcee who has one child.How is this new family structure classified?

Accepted Answer

This is a blended family, as it involves two parents who have been divorced and have children from previous relationships coming together to form a new family unit.

Question 14

By 2011,the Canadian population is estimated to be 34 million; by 2050,it is expected to be 43 million and even more ethnically diverse.This demographic information is part of which environmental factor?

Accepted Answer

This demographic information about the Canadian population relates to the social environmental factor, as it pertains to changes and trends in the population's characteristics, values, and behaviors.

Question 15

The local City Hall is assessing the need to build an additional community centre in the town.To be successful,they need to understand demographic shifts in the population and various cultural changes in their community.The City will be most concerned with which force?

Accepted Answer

Social forces are the best choice as they determine the changes in demographics and cultural aspects of the community, which are significant factors for building a community centre. Ecology, macroeconomic conditions and regulatory forces might also impact the decision, but they are less relevant in this scenario.

Question 16

You are the Director of Marketing for Starbucks.You are doing an environmental scan to help you create a three-year marketing plan for increasing your presence in Canadian post-secondary institutions.Which of the following environmental trends should you consider the MOST important?

Accepted Answer

The consumption of coffee by 18- to 24-year-olds being at a record high is the most relevant trend for targeting post-secondary institutions, as this age group represents a significant portion of the student population.

Question 17

Shoppers Drug Mart has been opening an increasing number of stores in areas where the 'baby boomer' generation makes up a large proportion of the population.Which force is likely playing a factor in these decisions?

Accepted Answer

Social forces are likely playing a factor in Shoppers Drug Mart's decision to open more stores in areas with a high proportion of baby boomers. Baby boomers are a significant demographic group with specific needs and preferences related to healthcare and wellness products. By targeting these areas, Shoppers Drug Mart can tailor its product offerings and marketing strategies to appeal to this demographic.

Question 18

Per capita income ranges from $115,000 in Luxembourg,to $50,000 in Canada,to $600 in Afghanistan.Per capita income is a component of which environmental category?

Accepted Answer

Per capita income is a measure of the average income of the population in a specific country, region or demographic. It is a demographic component that refers to the economic status of individuals in a particular area.

Question 19

The United Way of Canada is constantly monitoring different social forces in the marketing environment.Which statement below most accurately relates to social forces?

Accepted Answer

Social forces include the demographics and values of a population, which can greatly impact marketing strategy. Therefore, option D is the most accurate statement. Options A, B, and C are not accurate as they either do not relate to social forces or present false information.

Question 20

TB Figure: 1 
-According to TB Figure 1 above,in 2005 the approximate size of the world population of those aged 0-14 was

Accepted Answer

In 2005, the world population of those aged 0-14 was approximately 1.5 billion.

Quiz 3: Scanning the Marketing Environment