Question 1

An action item list is an aid to implement a marketing plan that consists of four columns: (1) the task, (2) __________, (3) the date to finish the task, and (4) what is to be delivered.

Accepted Answer

The third column in an action item list is typically reserved for the date to finish the task, while the fourth column is designated for what is to be delivered. The second column may include the budget, product or service, points of difference, or promotional message in some cases, but the person responsible for completing the task is essential information for managing the implementation of the marketing plan.

Question 2

Those in staff positions have the authority and responsibility to advise people in line positions

Accepted Answer

Staff positions do not have direct authority over line positions, which means they cannot issue direct orders to them. However, they do have the responsibility to advise and make recommendations to those in line positions.

Question 3

An aid to implementing a marketing plan and consisting of four columns-the task, the person responsible for completing the task, the date to finish the task, and what is to be delivered-is referred to as

Accepted Answer

The description provided matches the characteristics of an action item list, which serves as a tool to coordinate and monitor the completion of tasks outlined in a marketing plan.

Question 4

An action item list is an aid to implement a marketing plan that consists of four columns: (1) the task, (2) the person responsible for completing the task, (3) __________, and (4) what is to be delivered.

Accepted Answer

The fourth column in an action item list for implementing a marketing plan is typically reserved for outlining what is to be delivered as a result of completing the task. Therefore, choice D (the date to finish the task) is the best answer. While choices A, B, C, and E may be important factors to consider when creating a marketing plan, they are not typically included in an action item list.

Question 5

Edwin H. Land, former CEO of Polaroid, took personal responsibility for technological innovation at Polaroid. On the other hand, Lewis Platt, CEO of Hewlett-Packard, believed senior management's role was to create an environment that encourages all managers to take risks and create new growth opportunities. Which of the following statements describes the actions of these men?

Accepted Answer

The answer of Edwin H. Land, former CEO of Polaroid,...

Question 6

Action item lists are most similar to

Accepted Answer

Action item lists are related to formal program schedules,which show the relationships through time of the various program tasks.

Question 7

Line positions refers to

Accepted Answer

Line positions refer to managers who have the authority and responsibility to issue orders to people who report to them. This contrasts with staff positions (option B) which advise but do not have direct authority, senior executives (option C) and board members (option D) who may be involved in strategic decision-making but not day-to-day operations, and middle management (option E) which may have responsibility but limited authority.

Question 8

A program champion is

Accepted Answer

The answer of A program champion is
...

Question 9

An action item list is an aid to implement a marketing plan that consists of four columns: (1) the task, (2) the person responsible for completing the task, (3) the date to finish the task, and (4) __________.

Accepted Answer

The fourth column in an action item list for implementing a marketing plan should state what is to be delivered, which could be a product, service or marketing material. It is important to be specific about what needs to be delivered to help ensure that each task is completed accurately and on time. The budget, points of difference, promotional message, and the product or service are already covered in other aspects of the marketing plan.

Question 10

People who have the authority and responsibility to advise people in line positions but cannot issue direct orders to them hold

Accepted Answer

Staff positions are those who advise and support those in line positions but do not have direct authority over them. Line positions are those with direct responsibility for achieving the organization's goals and objectives. Board of directors are responsible for governing and overseeing the organization while stakeholders are individuals or groups with an interest in the organization's success. Program champions are individuals designated to spearhead specific initiatives within an organization.

Question 11

A list of topics to be covered during a meeting that shows the running time allocated to and the person(s) responsible for leading the discussion for each topic is referred to as a

Accepted Answer

A time-based agenda is a document that outlines the specific topics to be covered during a meeting, along with the amount of time allocated to each topic and the person responsible for leading the discussion. It is a useful tool for keeping a meeting focused and on track, and for ensuring that all important topics are covered within the available time frame. PERT and Gantt charts are project management tools that are not specifically designed for meeting agendas, while a program schedule is a broader document that may include multiple meetings or events. An action-item list may be used in conjunction with a time-based agenda but is not the same thing.

Question 12

Developing a program schedule involves: (1) identifying the main tasks, (2) determining the time required to complete each task, (3) arranging the activities to meet the deadline, and (4) __________.

Accepted Answer

The next step after arranging the activities to meet the deadline would be to assign people the responsibilities to complete each task. This ensures that everyone involved knows what their specific roles and responsibilities are in order to complete the project on time.

Question 13

A time-based agenda is

Accepted Answer

A time-based agenda is a list of topics to be covered during a meeting that shows the running time allocated to and the person(s) responsible for leading the discussion for each topic. It helps to keep meetings on track and ensures that each topic is given the appropriate amount of time for discussion.

Question 14

An action item list is an aid to implement a marketing plan that consists of four columns: (1) __________, (2) the person responsible for completing the task, (3) the date to finish the task, and (4) what is to be delivered.

Accepted Answer

An action item list consists of columns for the task, person responsible, deadline, and deliverables. Therefore, the best choice for the first column is the task itself. The budget, product or service, points of difference, and promotional message may be important components of a marketing plan but do not fit into this particular format of the action item list.

Question 15

An action item list is

Accepted Answer

An action item list is a type of aid used to implement a marketing plan consisting of four columns: (1) the task, (2) the person responsible for completing that task, (3) the date to finish the task, and (4) what is to be delivered. It helps keep track of the specific actions that need to be taken, who is responsible for them, and when they need to be completed.

Question 16

U.S. Navy Admiral Grace Murray Hopper gave famous advice that a program champion should follow when cutting through an organization's red tape:

Accepted Answer

The answer of U.S. Navy Admiral Grace Murray Hopper gave...

Question 17

People in __________ positions have the authority and responsibility to issue orders to people who report to them.

Accepted Answer

Line positions refer to roles in which an individual has the authority and responsibility to issue orders to subordinates within their organization. These positions are directly involved in the production or delivery of a company's products or services. Staff positions are responsible for providing support and advice to line positions, but do not have the authority to issue orders. Executive marketing officers are a specific type of executive and not a general category of position. Stakeholders are individuals or groups with an interest in the success of a company, but they do not necessarily have authority to issue orders. Cross-functional teams are composed of individuals from different departments or areas of expertise who work together on a specific project, but do not have overall authority in the organization.

Question 18

An action item list is

Accepted Answer

Key term definition-action item list.

Question 19

Managers who have the authority and responsibility to issue orders to people who report to them are referred to as

Accepted Answer

Line positions have the authority and responsibility to issue orders to people who report to them, while staff positions support line positions but do not have direct authority over them. None of the other options accurately describe this type of managerial role.

Question 20

The most senior executive responsible for a firm's marketing activities is called the

Accepted Answer

The CMO is the most senior executive responsible for a firm's marketing activities. They oversee the development and execution of marketing strategies, as well as the overall performance of the marketing department. The other options listed, such as brand manager, product manager, director of sales, and marketing director, all fall under the umbrella of the CMO's responsibilities, but do not hold the highest level of authority in marketing decision-making.

Quiz 22: Pulling It All Together: the Strategic Marketing Process

An action item list is an aid to implement a marketing plan that consists of four columns: (1) the task, (2) __________, (3) the date to finish the task, and (4) what is to be delivered.

Those in staff positions have the authority and responsibility to advise people in line positions

An aid to implementing a marketing plan and consisting of four columns-the task, the person responsible for completing the task, the date to finish the task, and what is to be delivered-is referred to as

An action item list is an aid to implement a marketing plan that consists of four columns: (1) the task, (2) the person responsible for completing the task, (3) __________, and (4) what is to be delivered.

Action item lists are most similar to

Line positions refers to

A program champion is

An action item list is an aid to implement a marketing plan that consists of four columns: (1) the task, (2) the person responsible for completing the task, (3) the date to finish the task, and (4) __________.

People who have the authority and responsibility to advise people in line positions but cannot issue direct orders to them hold

A list of topics to be covered during a meeting that shows the running time allocated to and the person(s) responsible for leading the discussion for each topic is referred to as a

Developing a program schedule involves: (1) identifying the main tasks, (2) determining the time required to complete each task, (3) arranging the activities to meet the deadline, and (4) __________.

A time-based agenda is

An action item list is an aid to implement a marketing plan that consists of four columns: (1) __________, (2) the person responsible for completing the task, (3) the date to finish the task, and (4) what is to be delivered.

An action item list is

U.S. Navy Admiral Grace Murray Hopper gave famous advice that a program champion should follow when cutting through an organization's red tape:

People in __________ positions have the authority and responsibility to issue orders to people who report to them.

An action item list is

Managers who have the authority and responsibility to issue orders to people who report to them are referred to as

The most senior executive responsible for a firm's marketing activities is called the