Question 1

In terms of the impact of marketing communications on sporting event attendance,marketers most likely realize that

Accepted Answer

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Question 2

Individuals who attend football games because they enjoy the strategy of the game and the physical contact of the sport are most likely displaying ________.

Accepted Answer

Task incentives are those where individuals are motivated by the desire to learn, understand, or experience something for their own personal enjoyment or benefit. Enjoying the strategy and physical contact of football indicate that the individual's motivation for attending is primarily internally driven and task-oriented. Future availability refers to the possibility of future rewards or opportunities, social incentives refer to the desire for social interaction or approval, and team identification refers to loyalty to a particular team or group. While these factors may also play a role in motivating attendance at football games, they are not the primary focus of the scenario described.

Question 3

Distinguish between low-involvement and high-involvement fan segments.Describe the nature and identification basis of each fan segment.What marketing strategies are effective with each of the fan segments?

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Question 4

Promotional incentives to attend a sporting event can be all of the following except

Accepted Answer

Society-based incentives do not apply to attending a sporting event since they are generally private and not community-oriented. Price-based incentives might include discounted ticket prices or group rates, benefit-based incentives could include opportunities to meet the players or get autographs, and reward-based incentives might include giveaways or contests for valuable prizes.

Question 5

Compare and contrast social motives and psychological motives for attending a Green Bay Packers football game.

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Question 6

Robert is the marketing manager for a minor league baseball team.He has noticed a large group of individuals who attend games to interact with each other.They don't pay much attention to the game itself.To attract these types of individuals to more games,Robert should most likely offer

Accepted Answer

As the audience is more interested in attending the game to interact with one another rather than watching the game, offering group ticket packages may be a more appealing incentive for them to attend more games together. This allows them to enjoy each other's company while experiencing the game at a discounted rate. Branded merchandise promotions or recognition may not be as effective in attracting this particular group of individuals. Free access to streaming videos of games may not necessarily encourage them to attend more games in person.

Question 7

Justin and Rachel decided to attend a local basketball game when the team offered special "all you can eat" seats.This is an example of using a ________ incentive.

Accepted Answer

The special "all you can eat" seats offered a benefit to Justin and Rachel - the ability to eat as much as they wanted while watching the game. It was not necessarily a price-based incentive (although the price may have been a factor in their decision), nor was it society-based or reward-based.

Question 8

Marketing influences on sporting event attendance include the following except

Accepted Answer

Social environment refers to factors such as demographics, culture, and social norms that can influence attendance at sporting events. Marketing communications, promotions, and physical environment are all key marketing factors that can be leveraged to increase attendance at sporting events.

Question 9

Discuss the importance of family on fan identification with players,teams,and sports.How can marketers use this knowledge in marketing?

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Question 10

Lauren is not a big fan of hockey,but she really enjoys interacting with the guys who attend.This illustrates the concept of ________.

Accepted Answer

Social incentives refer to the social benefits that come from participating in an activity or group. In this case, Lauren may not have a personal interest in hockey, but she enjoys the social interaction and connectedness she gains from interacting with the guys who attend.

Question 11

Describe and give an example of each of the eight motives that influence sports consumption and categorize each motive as social,psychological,or personal.

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Question 12

Aesthetic aspects of a sports property's physical environment most likely include all of the following except

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Question 13

Tyler likes going to live events of professional sports teams because of the high-definition scoreboards and screens that can be used for game stats and to entertain fans.Tyler is most likely interested in

Accepted Answer

Tyler's interest in high-definition scoreboards and screens suggests that he is interested in the aesthetic components of the physical environment.

Question 14

Spatial layout aspects of a sports property's physical environment can include the following except

Accepted Answer

Scoreboard and signage are considered elements of the visual environment or communication tools within a sports facility, rather than aspects of its spatial layout. Spatial layout refers to the physical arrangement and organization of spaces, such as entry/exit points, concourses, aisles, and restroom locations, which affect the flow and comfort of attendees.

Question 15

Amber really enjoys attending the game at the new hockey arena because of the spacious walkways,large restrooms,and location of the concessions.Amber is most likely interested in

Accepted Answer

Amber's enjoyment of the spacious walkways, large restrooms, and location of the concessions suggests that she is most interested in the spatial layout components of the physical environment.

Question 16

Brandon and Nicole decided to attend a local minor league baseball game when the team advertised a special fireworks display and a local rock band concert after the game.This is an example of using a ________ incentive.

Accepted Answer

The correct answer is D) reward-based because the special fireworks display and local rock band concert are rewards or additional benefits provided to attendees, beyond just the baseball game, to incentivize attendance.

Question 17

Justin is not really a football fan,but he really enjoys the tailgating that takes place before the game.This illustrates the concept of ________.

Accepted Answer

Justin's enjoyment of tailgating indicates that he is motivated by the social incentives associated with attending a football game, rather than a love for the game itself or any specific task incentivization.

Question 18

Roberta is not really a big fan of gymnastics,but she regularly attends gymnastic events at the university because she enjoys the grace and skill of the participants.This illustrates the concept of ________.

Accepted Answer

Roberta attends the events because she appreciates the grace and skill, which are aspects of the task itself, indicating task incentives.

Question 19

Explain the difference between cognitive involvement and affective involvement.

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Question 20

Price-based incentives to encourage fan attendance at games should most likely be used

Accepted Answer

Price-based incentives are most effective when demand is low. This can help to attract fans who may be hesitant to pay full price for a ticket and can also help to fill seats that would otherwise be empty. Using price-based incentives when demand is high may not be as effective since fans are already willing to pay full price for tickets, and may even decrease profits if too many discounts are given away. Price-based incentives can also be used in combination with other promotional offers for a greater impact. Special events like fireworks night can also be effective in attracting fans, but it is not necessarily the best use of price-based incentives.

Quiz 2: Examining Sports Entertainment Consumption