Question 1

_____ considerations affecting the wholesaler choice include how often a product is purchased and how long a customer is willing to wait to receive the product.

Accepted Answer

The question describes buyer considerations.

Question 2

Jones Soda is positioned as the anti-Coke.In the early years,few mainstream retailers sold Jones Soda.Fans had to get their Jones fix in surf shops,tattoo parlors,and bookstores,adding to the brand's mystique.Jones Soda used its _____ to create a competitive advantage.

Accepted Answer

Its unusual retail venues added to the brand's mystique.

Question 3

The six Ps of the retailing mix are product,place,price,promotion,personnel,and planning.

Accepted Answer

Presentation,not planning,is one of the six Ps of the retailing mix.

Question 4

The three basic functions channel intermediaries perform are:

Accepted Answer

Retailing and wholesaling intermediaries in marketing channels perform essential transactional,logistical,and facilitating functions.

Question 5

The major characteristic that is used to differentiate among types of intermediaries is whether they:

Accepted Answer

Taking title means they own the merchandise and control the terms of the sale.

Question 6

A _____ is a set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer.

Accepted Answer

This is the definition of a marketing channel,also called the channel of distribution.

Question 7

_____ are intermediaries who facilitate the sales of a product from producer to end user by representing retailers,wholesalers,or manufacturers and providing little input as to the terms of the sale.

Accepted Answer

Agents and brokers simply facilitate the sale of a product from producer to end user.

Question 8

Every October through December,Hickory Farms opens a temporary store in many malls to sell products during the Christmas season without the long-term commitment of a more expensive retail lease.This is an example of a pop-up shop.

Accepted Answer

This statement correctly describes a pop-up shop, which is a temporary retail space that is typically used to sell products during a specific time period (such as a holiday season) without the long-term commitment of a more expensive retail lease. Hickory Farms is known for using these types of temporary stores to sell their products during the Christmas season in many malls.

Question 9

The only way that Jim Keeler in New Mexico can get a box of Carolyn Popwell's Festive Holiday Truffles from Washington is to order it through the mail.Popwell,who makes the candy by hand,uses a(n)_____ exclusively.

Accepted Answer

The manufacturer sells directly to the consumer.

Question 10

Dillard's,Target,and Walmart use data mining to determine which products to stock at what price,how to manage markdowns,and how to advertise to draw target customers.

Accepted Answer

The statement is true. Retailers like Dillard's, Target, and Walmart use data mining to make important decisions regarding inventory management, pricing, and advertising. Data mining allows them to gather insights from large amounts of customer data to make better-informed decisions.

Question 11

Marketing channels make distribution simpler by reducing the number of transactions required to get products from manufacturers to consumers.This is called:

Accepted Answer

Marketing channels provide contact efficiencies by reducing the number of stores customers must shop in to complete their purchases.

Question 12

The two types of franchising are target market franchising and geographic franchising.

Accepted Answer

The two types of franchising are product and trade name franchising and business format franchising.

Question 13

Serenity is a manufacturer of outdoor fountains that are popular in gardens.Even though fountains represent a product category that does not sell year-round due to inclement weather,Serenity's sales remain steady all year because it sells to wholesale distributors that stock the product.Serenity sells to wholesale distributors that perform _____ functions for the manufacturer.

Accepted Answer

Storing for later sale to retailers is a logistical function.

Question 14

M-commerce is a type of managed commerce in which both buyer and seller end the transaction with a win-win feeling.

Accepted Answer

M-commerce,or mobile e-commerce,enables consumers using wireless mobile devices to connect to the Internet and shop.

Question 15

Kayak.com is a company that allows customers to efficiently search databases to find the best airline and hotel deals all over the Web.Kayak does not make bookings but rather provides recommendations for the best travel plans.Travel providers pay Kayak a commission when customers click through to their sites.Kayak.com,travelers,the airlines,and the hotels are all part of a:

Accepted Answer

A marketing channel is a business structure of interdependent organizations that reaches from the point of product origin to the consumer.

Question 16

Transactional channel functions include all of the following activities EXCEPT:

Accepted Answer

Physically distributing and sorting products is not a transactional channel function.

Question 17

Which of the following are examples of facilitating functions performed by wholesaling intermediaries?

Accepted Answer

The third basic channel function,facilitating,includes research and financing.

Question 18

W.W.Grainger,Inc.is one of the world's largest business-to-business distributors of equipment,component parts,and supplies in the United States and Canada.It has ownership title to over 220,000 products,which are stocked in one national and nine regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers.W.W.Grainger is an example of a(n):

Accepted Answer

A merchant wholesaler is an institution that buys goods from manufacturers and resells them to other wholesalers and retailers.Merchant Wholesalers receive and take title to the goods,own warehouses,and ship the products they sell.

Question 19

Vutek manufactures printing machines used to print high-resolution graphics for billboards,bus cards,banners,and posters.For distribution,you would expect Vutek to use a:

Accepted Answer

Direct channels are typical in business and industrial markets.

Question 20

Color can be used by retailers to create a mood or focus customer attention on a particular product.

Accepted Answer

Colors have different psychological effects on people, and retailers can use this to their advantage by selecting colors that create a specific mood or draw attention to a particular product. For example, warm colors like red and orange can create a sense of urgency and excitement, while cool colors like blue and green can create a calming and relaxing atmosphere.

Quiz 27: Marketing Channels and Retailing