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Essentials of Marketing Research Study Set 5
Quiz 12: Examining Relationships in Quantitative Research
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Question 1
Multiple Choice
_____ is a statistical technique that uses information about the relationship between an independent or predictor variable and a dependent variable to make predictions.
Question 2
Multiple Choice
Which of the following is true of the fundamentals of regression analysis?
Question 3
Multiple Choice
While studying the relationship between advertising and sales growth, a researcher determines that the relationship is sometimes weak and at other times moderate. This variation from one situation to another is the variation in the _____ of the relationship between advertising and sales growth.
Question 4
Multiple Choice
Which of the following is true of relationships between variables?
Question 5
Multiple Choice
Which of the following statements is true of model F statistics?
Question 6
Multiple Choice
The Spearman rank order correlation coefficient differs from the Pearson correlation coefficient in that the Spearman rank order correlation:
Question 7
Multiple Choice
In bivariate regression analysis, the procedure used to determine the best-fitting line is called the:
Question 8
Multiple Choice
The coefficient of determination:
Question 9
Multiple Choice
In a certain town, when the number of automobiles owned went up, the number of service stations for automobiles also went up. This illustrates the concept of _____.
Question 10
Multiple Choice
If a researcher is interested in measuring the effect of two independent variables on a dependent variable, he/she should use:
Question 11
Multiple Choice
The statistical procedure that produces predictions with the lowest sum of squared differences between actual and predicted values in a regression equation is called:
Question 12
Multiple Choice
In calculating the Pearson correlation coefficient, we assume that:
Question 13
Multiple Choice
If a consistent and systematic relationship is not present between two variables, then:
Question 14
Multiple Choice
Which of the following is true of a beta coefficient?
Question 15
Multiple Choice
With regard to the least squares procedure, any data point that does not fall on the regression line is the result of:
Question 16
Multiple Choice
A _____ relationship is one between two variables whereby the strength and/or direction of the relationship changes over the range of both variables.
Question 17
Multiple Choice
A fundamental basis of regression analysis is the assumption of:
Question 18
Multiple Choice
Which of the following statements is true of the correlation analysis?
Question 19
Multiple Choice
A researcher plots a scatter diagram of two variables. The dots on the plot are scattered roughly in a circle. This indicates that the relationship (covariation) between the two variables is: