Question 1

Which of the following is a disadvantage associated with quantitative survey research designs?

Accepted Answer

B

Question 2

Which of the following is a disadvantage of telephone interviews?

Accepted Answer

Telephone interviews result in high refusal rates because people often view them as intrusive or time consuming.

Question 3

Which of the following is true about sampling errors?

Accepted Answer

Sampling errors are caused by the size of the sample, as they arise when a sample does not perfectly represent the population. Increasing the sample size generally reduces sampling error.

Question 4

Which of the following is an advantage of self-administered surveys?

Accepted Answer

Self-administered surveys eliminate interviewer-respondent bias as participants are answering questions on their own without any influence from an interviewer. However, they may not necessarily lead to higher response rates and may not be quicker than other data collection methods. They may also face potential response errors as participants may not completely understand or accurately answer the questions. While in-depth data can be obtained, this is not necessarily an advantage unique to self-administered surveys as it also applies to other survey methods.

Question 5

In the context of a drop-off survey, which of the following is true?

Accepted Answer

A drop-off survey is a type of survey where a representative of the researcher hand-delivers a self-administered questionnaire to selected respondents. The respondents are expected to complete the survey on their own and return it to the researcher. This method is often used in settings such as shopping malls, post offices, or other public places for maximum exposure and convenience of the respondents.

Question 6

Jenna participates in a face-to-face interview, which is part of a research study on sexually transmitted diseases. When the interviewer asks Jenna if she had any extramarital relationship in the last three years, Jenna lies to the interviewer saying that she does not engage in such relationships. In the context of survey research methods, which of the following characteristics is best exemplified in this scenario?

Accepted Answer

The scenario best exemplifies topic sensitivity, as Jenna may feel uncomfortable sharing potentially stigmatized or personal information related to her sexual behavior, which can lead to bias or underreporting in survey responses.

Question 7

When compared with mall-intercept interviews, in-house interviews:

Accepted Answer

The answer of When compared with mall-intercept interviews, in-house interviews:
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Question 8

_____ is the degree to which a specific survey question leads a respondent to give a socially acceptable response.

Accepted Answer

Topic sensitivity measures the degree to which a specific survey question is likely to evoke a socially acceptable response, which may not necessarily reflect the respondent's true attitude or behavior. For example, asking about drug usage, illegal activities, or personal finances can be highly sensitive topics where respondents may not be willing to disclose accurate information, leading to biased or incomplete data.

Question 9

Which of the following is an advantage of conducting a wireless phone survey?

Accepted Answer

The answer of Which of the following is an advantage...

Question 10

Which of the following is a disadvantage of online surveys?

Accepted Answer

Online surveys can have a high nonresponse bias, meaning that certain groups of people may be less likely to participate, skewing the results. This can occur due to issues such as technical difficulties, lack of interest, or survey fatigue.

Question 11

Which of the following is true about nonsampling errors?

Accepted Answer

Nonsampling errors cannot be statistically measured because they arise from factors other than the sample selection process, such as data collection errors, nonresponse, or biases, and are not related to the sample size.

Question 12

Which of the following statements is true of mail panel surveys?

Accepted Answer

Mail panel surveys can be used for longitudinal research, meaning that the same participants can be surveyed repeatedly over time. Option A is incorrect as mail panel surveys can actually have high response rates if participants are motivated and the survey is well-designed. Option C is incorrect as the panel can be tested prior to a survey. Option D is incorrect as mail panel surveys may not always ensure representativeness of the target population, as participants may drop out or new participants may be added over time. Option E is also incorrect as mail panel surveys are typically self-administered by participants.

Question 13

Data generalizability is the:

Accepted Answer

Data generalizability refers to the extent to which the findings from a study can be extended to a larger population beyond the sample used in the study. Option A is the only choice that accurately describes this concept. Option B describes social desirability bias, option C describes respondent readiness, and option D describes homogeneity within a sample. Option E is not directly related to the concept of data generalizability.

Question 14

Data precision is the:

Accepted Answer

Data precision refers to the degree of accuracy of a response in relation to some other possible answer. It is the extent to which the answer represents the actual value or condition being measured. Therefore, option E is the correct choice. Option A refers to response bias, option B refers to a method of data collection, option C refers to homogeneity of the sample, and option D refers to the population size.

Question 15

Which of the following is true about quantitative survey research designs?

Accepted Answer

Quantitative survey research designs are ideal for collecting large amounts of data and facilitating advanced statistical analysis. This makes them useful for identifying correlations or causal relationships between variables. However, they may not be suitable for collecting in-depth data or studying concepts that are not directly measurable. While response rates can vary, they are not necessarily higher in quantitative survey research designs compared to other methods. Additionally, they can produce precise estimates to identify small differences with enough sample size and statistical power.

Question 16

Incidence rate is the:

Accepted Answer

Incidence rate refers to the percentage of the general population that is the subject of a market research study. This rate is important for researchers to consider as it will impact the feasibility and cost-effectiveness of the study.

Question 17

Assume that respondents aged 70 or older are only one-third as likely to be in an Internet sample as their actual incidence in the population. Using the propensity scoring method, their responses would be:

Accepted Answer

According to the given assumption, the incidence of respondents aged 70 or older in the Internet sample is only one-third of their actual incidence in the population. This means that their responses need to be weighted by a factor of three to make the sample representative of the population. Therefore, the best choice is to count their responses three times in the sample. Option C is the correct choice.

Question 18

Which of the following is an advantage of person-administered survey methods?

Accepted Answer

Person-administered survey methods allow interviewers to screen respondents to ensure they represent the target population, which is an advantage over other methods that do not offer this level of control.

Question 19

Computer-assisted telephone interviewing (CATI) refers to interviews in which:

Accepted Answer

CATI involves a computer program that assists the interviewer in conducting telephone interviews. The interviewer reads questions from a computer screen to the respondent and directly keys in their responses. This method ensures accuracy and consistency in data collection.

Question 20

Which of the following is a disadvantage of the mall-intercept interview method?

Accepted Answer

Mall patrons may not represent the target population accurately, as those who choose to visit a mall may have different characteristics from those who don't. This may result in biased results.

Quiz 5: Descriptive and Causal Research Designs