Question 1

Which of the following is less effective for specific or detailed analysis of social influence?

Accepted Answer

The answer of Which of the following is less effective...

Question 2

Mobile analytics are most likely to be useful in:

Accepted Answer

The answer of Mobile analytics are most likely to be...

Question 3

Which of the following media options should Liz make use of to advertise the launch of her bookstore to a large number of people irrespective of the expense?

Accepted Answer

TV commercials would be the best choice to advertise the launch of Liz's bookstore to a large number of people irrespective of the expense. TV commercials have the widest reach and can target a broad audience. While other options like Picasa, corporate blog, LinkedIn, and local newspapers can also be useful for advertising, they may not have the same level of impact as TV commercials.

Question 4

Which of the following is more challenging in social media as compared to traditional integrated marketing communications?

Accepted Answer

The answer of Which of the following is more challenging...

Question 5

Tracking and analyzing page views,visitor counts,downloads,video plays,etc.are associated with:

Accepted Answer

The answer of Tracking and analyzing page views,visitor counts,downloads,video plays,etc.are...

Question 6

Analyzing click path would help a firm make:

Accepted Answer

The answer of Analyzing click path would help a firm...

Question 7

The number of people a person influences is called:

Accepted Answer

The number of people a person influences is called social reach.

Question 8

Which of the following types of analytics is used to track the effectiveness of social,mobile,search and display ads,as well as divide ad effectiveness by device,platform,or type?

Accepted Answer

Advertising analytics is the type of analytics that tracks the effectiveness of social, mobile, search and display ads, as well as divides ad effectiveness by device, platform or type.

Question 9

Which of the following websites would be most useful for Mark to find new employees for the company?

Accepted Answer

LinkedIn is a professional networking site that is specifically designed for job seekers and recruiters, making it the most useful option for finding new employees for the company. Google+, Twitter, YouTube, and Picasa are not primarily focused on professional networking or job search.

Question 10

Which of the following best defines the term "social reach"?

Accepted Answer

Social reach refers to the number of people a person can potentially influence through their social media networks or other online channels.

Question 11

Being active in which of the following sites would help the firm gain visibility and find potential clients by using all the features offered by the site effectively?

Accepted Answer

Facebook offers multiple features such as business pages, advertising, and groups that can help a firm gain visibility and find potential clients. Additionally, Facebook has a large user base, making it a great platform to reach a wider audience.

Question 12

Which of the following websites would be most useful for Mark to study market trends and actively engage with customers to identify their expectations and grievances?

Accepted Answer

Facebook is a popular social media platform that allows businesses to interact with customers, share updates, and monitor feedback. It also provides data analysis tools that help Mark study market trends and customer preferences.

Question 13

Which of the following is a metric used to measure individual social media effectiveness or equity?

Accepted Answer

Extended network is a metric used to measure individual social media effectiveness or equity. It refers to the number of people that an individual can reach through his/her social media account, including followers, friends, and connections.

Question 14

Which of the following would be most useful for the company to regularly update its customers on messages that it would like to convey to its customers about its products,services,promotional deals,and the success achieved by the company?

Accepted Answer

A corporate blog is a platform where companies can regularly update their customers with messages about their products, services, promotional deals, and success achieved by the company. It allows companies to have direct communication with their customers and build brand loyalty. Platforms like Flickr, LinkedIn, YouTube, and Picasa are more focused on visual content and may not necessarily be the best choice for regular updates and communication with customers.

Question 15

Which of the following websites would allow the company to educate interested clients to learn about its products and services through the company's own channel to stream videos that broadcast its content?

Accepted Answer

YouTube is a video hosting platform that allows companies to upload their own content for interested clients to view and learn about their products and services. It is the best choice for streaming videos that broadcast a company's content. The other options are not primarily focused on video content hosting and distribution.

Question 16

The cumulative number of people who are influenced by a person is referred to as the person's:

Accepted Answer

The answer of The cumulative number of people who are...

Question 17

Which of the following is an example of a metric developed by firms to assess a person's social impact?

Accepted Answer

Klout is a metric developed by firms to assess a person's social impact. It measures users' social media influence based on their ability to drive action from their followers.

Question 18

Analyzing bounce rate would help firms:

Accepted Answer

Analyzing bounce rate would help firms make the website more effective and relevant by identifying potential issues that cause visitors to leave the site without taking any further action. This could include improving site speed, simplifying navigation, or providing more compelling content.

Question 19

Which of the following metrics or measures indicates what percentage of visitors or potential customers act as the marketer hopes?

Accepted Answer

Conversion rates indicate the percentage of visitors who complete the intended action, such as making a purchase or filling out a form. This is the metric that measures how well the marketer's efforts are resulting in the desired outcome.

Question 20

Which of the following types of analytics is used to understand what's popular and what's not on a firm's website,including page load times and site navigation?

Accepted Answer

Content analytics is used to understand what's popular and what's not on a firm's website, including page load times and site navigation. It helps in analyzing the performance of individual pieces of content and the overall site performance. Social analytics is used to track social media metrics such as shares, likes, and comments. Mobile analytics is used to understand how users interact with a firm's mobile app or site. Conversion analytics is used to measure the effectiveness of marketing campaigns and advertising analytics is used to track the performance of online ads.

Quiz 16: Retailing and Multichannel Marketing