Question 1

Which of the following websites would be most useful for the professors to find like-minded people who would support them in this endeavour?

Accepted Answer

LinkedIn is a professional networking platform where individuals can connect with like-minded professionals in their field. Professors can use this platform to connect with other educators who are also interested in combating the issue of plagiarism.

Question 2

Marketing videos help leverage social capital to build brand identity and relationships.

Accepted Answer

Marketing videos are an effective tool to build brand identity and relationships by leveraging social capital, such as likes, shares, and comments on social media platforms. These interactions with the audience can help to establish trust and loyalty, ultimately boosting the brand's reputation and sales.

Question 3

Which of the following websites would help Liz target potential customers accurately and help her reach out to the maximum number of people in a short time?

Accepted Answer

Facebook has the largest number of active users among all the options listed and offers advertising options to target specific demographics and interests, making it the best choice for targeting potential customers accurately and reaching out to a maximum number of people in a short time.

Question 4

Which of the following would be most useful for Liz to regularly update her customers about new,available products and promotional deals and also to communicate the success and publicity achieved by her bookstore to raise customers' perception of the company?

Accepted Answer

A corporate blog would be the most useful option for Liz to regularly update her customers about new available products and promotional deals, as well as communicate the success and publicity achieved by her bookstore. A blog allows for regular updates, and Liz can use the platform to create engaging content that showcases the unique value of her bookstore. Additionally, customers and potential customers can comment on the blog, allowing for a level of engagement that is not possible with other platforms like Flickr or LinkedIn.

Question 5

As part of a new promotion strategy,Patrick plans to announce a photo-posting contest.Customers are awarded points for posting the pictures of the food they order in any of the restaurants.For every 100 points the customers earn,they are treated to a free dinner for two people.Which of the following websites is Patrick likely to use as a platform for customers to upload their pictures?

Accepted Answer

Flickr is a photo-sharing platform and is a better option for a photo-posting contest compared to other options such as YouTube, LinkedIn, Twitter, or Google+. Customers can easily upload their food pictures and tag the restaurant or use the contest hashtag for easy tracking. Moreover, Flickr has features like photo albums and photo organization that can make viewing and judging the contest entries easier for Patrick.

Question 6

Which of the following websites would be the least effective choice to advertise their website and popularize it among students?

Accepted Answer

Picasa is a photo sharing website and does not have a large student user base like Facebook, Twitter, and YouTube. Google+ also has a smaller user base compared to the other options. Therefore, advertising on these websites would be more effective in reaching students.

Question 7

The extent of control advertisers enjoy is high in earned media.

Accepted Answer

Earned media refers to publicity gained through promotional efforts other than paid media, such as through word-of-mouth recommendations, social media conversations, and PR campaigns. In earned media, advertisers have very little control over the message or its delivery, as it is largely dependent on the opinions and actions of others.

Question 8

Which of the following would be a suitable choice for the restaurant chain to allow its customers to communicate regarding any issues,suggestions,and ideas,and build a strong relationship with the chain?

Accepted Answer

Corporate blog is the best choice because it allows the restaurant chain to control the communication platform and also provides a dedicated space for customers to share their issues, suggestions, and ideas. It also allows the restaurant chain to respond and engage with the customers directly, building a strong relationship with them. Flickr, LinkedIn, YouTube, and Picasa are not suitable choices for this purpose.

Question 9

Thought-sharing sites,like blogs,are not effective in providing customer education.

Accepted Answer

Thought-sharing sites, like blogs, are effective in providing customer education as they allow for in-depth, informative content to be shared and discussed. Many businesses use blogs as a platform to educate their customers on their products or services, industry news and trends, and helpful tips and resources.

Question 10

Which of the following websites would help Patrick identify and target potential customers accurately,reach out to the maximum number of people in a short time,and excite them with promotional deals and offers on the foods offered?

Accepted Answer

Facebook allows for targeted advertising to specific demographics based on interests, locations, and even behaviors. It also has a large user base that can be reached quickly through sponsored content and promotions.

Question 11

Which of the following websites would help Liz effectively excite her clients?

Accepted Answer

The answer of Which of the following websites would help...

Question 12

Reacting to attitudes uncovered in sentiment analysis allows companies to counteract negative opinions,maybe influence those perceptions,and perhaps win customer loyalty.

Accepted Answer

Reacting to attitudes uncovered in sentiment analysis allows companies to address customer concerns, acknowledge their feedback and take necessary actions to improve their products or services. This helps to counteract negative opinions and influence perceptions which in turn creates a positive image of the company and can lead to customer loyalty.

Question 13

The consumers who are most likely to use mobile media also are likely to buy from technology and fashion-oriented firms.

Accepted Answer

Mobile media users tend to be tech-savvy and interested in keeping up with the latest trends, which makes them more likely to purchase products from technology and fashion-oriented companies.

Question 14

The total number of requests for a web page is referred to as page views.

Accepted Answer

The answer of The total number of requests for a...

Question 15

For social media,it is easier to determine ROI than for more traditional IMC applications.

Accepted Answer

ROI measurement is more complex in social media as compared to more traditional IMC applications. Social media involves multiple metrics such as engagement, reach, and clicks which make it difficult to accurately track ROI. In comparison, traditional IMC applications like TV and print ads have more straightforward metrics such as impressions and reach, making it easier to determine ROI.

Question 16

Educating the customer is an opportunity for the marketers to expand the overlap of the benefits they provide with customer requirements.

Accepted Answer

When marketers educate customers about the benefits of their products or services, they also increase customer knowledge and awareness of how their products can meet their needs. This can expand the overlap of the benefits provided by the marketers with the customer requirements, leading to increased sales and customer loyalty.

Question 17

A demerit of using social networking sites like Facebook to promote a product is that accurate targeting and segmentation of interested customers is difficult to achieve.

Accepted Answer

Social networking sites like Facebook have advanced targeting and segmentation tools that allow advertisers to reach specific groups of interested customers based on demographics, interests, behaviors, and more, making it easier to target accurately.

Question 18

The restaurant regularly posts tips and recipes for its customers.It also invites them to share tips and recipes that are rare or unique to their culture.On which of the following forums is one most likely to find these posts?

Accepted Answer

The best forum to find these posts is the restaurant's blog as it allows for regular updates and engagement with customers. The other options listed are less likely to have regular updates and engagement with customers.

Question 19

In the context of the 4E framework for social media,educating the customer involves communicating offers and promotions that are relevant to interested,target customers.

Accepted Answer

Educating the customer in the 4E framework for social media involves providing valuable information to the customer about the product or service, not just communicating offers and promotions. It's about teaching the customer how the product or service can add value to their lives.

Question 20

Being active in which of the following sites would help the platform gain quick visibility?

Accepted Answer

Facebook has the largest user base among all the given options, making it a popular platform for gaining quick visibility.

Quiz 16: Retailing and Multichannel Marketing