The National Hockey League redirected its marketing efforts when a survey indicated that almost 50 percent of hockey fans were female.This is an example of __________ segmentation.
A) geographic
B) psychographic
C) demographic
D) benefits
E) behavioral

Question

Quizplus · Accepted Answer

Demographic segmentation is the process of dividing a market into groups based on variables such as age, gender, income, occupation, education, family size, and ethnicity. The NHL's decision to target female fans is based on their gender, which is a demographic variable.

The National Hockey League Redirected Its Marketing Efforts When a Survey