Which of these is not one of the main components of a value proposition?
A) the target market
B) the name of the product or brand being offered
C) the product / service category or concept being offered
D) the price of the product or service being offered
E) the unique point of difference or benefits offered

Question

Quizplus · Accepted Answer

While price may be an important element of a value proposition, it is not considered one of the main components. The main components are the target market, the product/service category or concept, and the unique point of difference or benefits offered. The name of the product or brand may also be important but is not always necessary for a strong value proposition.

Which of These Is Not One of the Main Components