Question 1

According to your text,an effective nonprofit brand should be all of the following except

Accepted Answer

The text does not mention that an effective nonprofit brand should be detailed and thought-provoking. Instead, it focuses on the brand being unique, easy to remember, reflective of the organization, and pleasing to the eye and ear.

Question 2

When determining the top most valuable global brand in 2015,three criteria were used: (1)the financial performance of the branded product, (2)the ability of the brand to draw a premium price or significantly impact the company's profits,and (3)the

Accepted Answer

The ability of the brand to draw a premium price or significantly impact the company's profits is a key criterion in determining the brand's overall value. This shows the importance of the brand in influencing consumer behavior and generating revenue for the company. The other criteria listed may also be important, but they are not as directly linked to the brand's value as its financial performance and impact on profitability.

Question 3

Which of the following is not a reason for the global strength of U.S.brands?

Accepted Answer

There are tariffs levied against U.S. brands in various countries, which can affect their global strength.

Question 4

Of all developed countries,the people living in _______ are the most brand and status conscious and are generally accepting of foreign brands.

Accepted Answer

Japanese consumers are known for their high level of brand and status consciousness and have a strong acceptance of foreign brands, making Japan the correct answer.

Question 5

What tool for monitoring a social brand allows a firm to set up alerts about your company,good,service or brand so that you're e-mailed whenever they appear online?

Accepted Answer

Google Alerts allows users to set up notifications for mentions of their brand, company or service online via email. It is a useful tool for monitoring social brand as it enables firms to keep track of mentions of their brand in real-time without having to manually search for them.

Question 6

Which of the following statements regarding monitoring a social brand is true?

Accepted Answer

Monitoring social brand is essential to facilitate an ongoing dialogue with customers to strengthen brand loyalty over time. This helps firms to be aware of customer feedback, preferences, and complaints in real-time, which can be used to improve the product or service, customer experience, and overall brand image. Social monitoring tools are helpful in this regard.

Question 7

Candace has been using Kleenex tissues since she was a little girl.Now when she buys tissues for her family,she always buys Kleenex and wouldn't think of using anything else.When it comes to using Kleenex,Candace is displaying brand _____.

Accepted Answer

The answer of Candace has been using Kleenex tissues since...

Question 8

What firm tops the list of the most valuable global brand?

Accepted Answer

According to the 2021 ranking by Brand Finance, Apple tops the list of the most valuable global brand with a brand value of $263.4 billion. It is followed by Amazon, Google, and Microsoft, whereas Coca-Cola and McDonald's are ranked 14th and 15th respectively. Toyota and IBM do not make it to the top 10.

Question 9

According to your text,what is the biggest challenge in global branding?

Accepted Answer

Staying easily recognizable at any location while remaining compatible with local culture and traditions is the biggest challenge in global branding.

Question 10

According to your text,what two facets of nonprofit organizations makes branding more critical for them as compared to for-profit organizations?

Accepted Answer

Nonprofit organizations often have complex goals that are not solely profit-driven and must appeal to complex audiences with diverse interests and needs, making effective branding crucial.

Question 11

When building a brand image,it is important that both the brand image and brand messaging be ________ so as not to confuse customers.

Accepted Answer

The answer of When building a brand image,it is important...

Question 12

A brand _______ signifies what the brand presently stands for in the minds of others.

Accepted Answer

The answer of A brand _______ signifies what the brand...

Question 13

The term that your text uses for a brand marketed under the same name in multiple countries is

Accepted Answer

The term used for a brand marketed under the same name in multiple countries is a global brand. This is because a global brand represents the same product or service in every country where it is sold, with consistent marketing and messaging strategies. An international brand may refer to a company that operates in multiple countries, but may not necessarily market their product or service under the same name or branding. A multinational brand may refer to a company that has operations in multiple countries and markets under different names or brands in those countries.

Question 14

In 2015,the most valuable nonprofit brand in the Youth Interest category was

Accepted Answer

According to the 2015 Nonprofit Branding Report by Cone Communications and Echo Global, the most valuable nonprofit brand in the Youth Interest category was Girls Scouts of the USA. This was determined based on factors like brand awareness, loyalty, and perceived quality.

Question 15

One of the components of building a successful brand is the delivery of a quality product that ultimately delivers ______ to consumers.

Accepted Answer

The answer of One of the components of building a...

Question 16

The image of an apple missing a bite on one side represents a brand _______ for Apple Computers.

Accepted Answer

The answer of The image of an apple missing a...

Question 17

Nonprofit organizations need to use the value stakeholders associate with the organization to raise the funds and support required to accomplish its mission.It is easier for a nonprofit organization to do this if

Accepted Answer

Nonprofit organizations need to have high brand equity in order to raise funds and support from stakeholders. Brand equity refers to the value and recognition associated with a brand. Nonprofit organizations with a strong brand are more likely to be viewed favorably and trusted by stakeholders, which can lead to increased donations and support.

Question 18

A _______ is a name,term,symbol,design,or any combination of these that identifies and differentiates a firm's products.

Accepted Answer

The answer of A _______ is a name,term,symbol,design,or any combination...

Question 19

Research indicates that emerging middle-class consumers in developing countries desire brand names that sound

Accepted Answer

Research suggests that the emerging middle-class consumers in developing countries prefer brand names that sound American. This is mainly because American brands are perceived to be associated with modernity, innovation, and high quality, which are desirable traits for consumers who are looking to upgrade their lifestyles. Moreover, American brands such as Coca-Cola, Nike, and McDonald's have been successful in building strong brand identities in various countries, making them recognizable and trusted by consumers.

Question 20

When it comes to measuring nonprofit brand equity,your text states that social media tools are particularly important for nonprofit marketers because they

Accepted Answer

The answer of When it comes to measuring nonprofit brand...

Quiz 15: Branding