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Marketing Study Set 9
Quiz 9: Supply Chain and Logistics Management
Path 4
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Question 61
Short Answer
In a _____ strategy,customer orders drive(s)manufacturing and distribution operations.
Question 62
Multiple Choice
All of the following are factors that affect a company's sustainability profile except
Question 63
Short Answer
The set of activities a firm takes to coordinate the various flows within a supply chain is referred to as _____ _____ _____.
Question 64
Multiple Choice
Compare the various modes of transportation.Which one has a low cost and very high capacity,but is slow in delivery?
Question 65
Multiple Choice
While on vacation in Europe,Maria purchased an antique porcelain vase valued at $25,000.She needs to have it delivered to her home in Kentucky.What would be the best mode of transportation for this item?
Question 66
Short Answer
A _____ _____ delivers value to the end customer by leveraging the resources and skills of its various component firms.
Question 67
Multiple Choice
A company that practices disintermediation is doing which of the following?
Question 68
Short Answer
A _____ _____ _____ is a management philosophy that guides the actions of company members toward the goal of actively managing the upstream and downstream flows of goods,services,finances,and information across the supply chain.
Question 69
Short Answer
In a supply chain,the flow of products travels downstream through _______ channels such as wholesalers,distributors,and retailers.
Question 70
Short Answer
If a company's marketing strategy includes objectives related to cost competitiveness and good customer service,it should consider using a _______ supply chain strategy.
Question 71
Multiple Choice
A British company manufactures specialty teas and sells them to a retailer in Estes Park,Colorado.In order to get the product to the end-user,the teas are shipped via ocean liner to a port in the Gulf of Mexico and then placed on a railway car to Denver,Colorado.From Denver,the tea is placed on a truck and taken to the retailer in Estes Park.This is an example of
Question 72
Multiple Choice
What is intermodal transportation?
Question 73
Short Answer
_____ _____ _____ are the costs required to make or buy a product,including risk of obsolescence,taxes,insurance,and warehousing space used to store the goods.
Question 74
Short Answer
A set of three or more companies directly linked by one or more of the upstream and downstream flows of products,services,finances,and information from a source to a customer is referred to as a _____ _____.