For each target market,General Imaging Corporation,a manufacturer of imaging equipment,will engage in positioning,adjusting its marketing mix variables in order to give customers
A) a more flexible supply chain strategy.
B) a perceptual map of the imaging landscape.
C) more product features than the competition offers.
D) lower prices than the competition offers.
E) a clear, distinctive, and desirable understanding of their products relative to competing products.

Question

Quizplus · Accepted Answer

Positioning involves creating a clear, distinctive, and desirable understanding of the company's products relative to competing products in the minds of the target customers. This can be achieved by adjusting the marketing mix variables such as product features, price, promotion, and distribution to meet the needs and preferences of the target market. By doing so, General Imaging Corporation can differentiate its products from competitors and offer a unique value proposition to its customers.

For Each Target Market,General Imaging Corporation,a Manufacturer of Imaging Equipment,will