Demographic segmentation is segmentation based on all of the following except
A) age.
B) gender.
C) education.
D) income.
E) lifestyle.

Question

Quizplus · Accepted Answer

Demographic segmentation includes variables such as age, gender, education, and income, but not lifestyle. Lifestyle segmentation is a separate type of segmentation that takes into account attitudes, values, and behaviors that reflect how a person lives and spends their time and money.

Demographic Segmentation Is Segmentation Based on All of the Following