A university using benefit segmentation and targeting students who want to get a degree quickly while still working full-time would most likely focus on
A) providing classes at convenient times and offering online courses.
B) discount pricing for students taking more than twelve credit hours.
C) the higher average salaries earned by college graduates.
D) the great variety of classes offered.
E) the number of Nobel Prize winners on the faculty.

Question

Quizplus · Accepted Answer

Benefit segmentation is about dividing the market based on the benefits customers seek. In this case, the target market is students who want to get a degree quickly while still working full-time. Therefore, the university should focus on providing convenient class times and offering online courses, which will help these students balance work and study. Discount pricing (B) may be attractive, but it does not directly address the students' need for flexibility. The higher average salaries earned by college graduates (C) and the variety of classes offered (D) are benefits that may appeal to many students, but they do not target the specific need of working students who want a quick degree. The number of Nobel Prize winners on the faculty (E) is not likely to be a top concern for this particular market segment.

A University Using Benefit Segmentation and Targeting Students Who Want