Question 1

Which of the segmentation attractiveness criteria is addressed when Magnolia Café asks the question,"Are there enough employees in the government center to justify targeting the center for lunch delivery service?"

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Question 2

Your business is best described as an entrepreneurial start-up venture with limited resources.It sells basketball sneakers for women.Describe the marketing strategy that is most beneficial for your company.

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Question 3

Segment profitability asks marketers to consider segment size,segment adoption percentage,purchase behavior,profit margin percentage,and fixed costs.Select three of these five elements and explain where marketers will find solid quantifiable information to make the calculations.

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Question 4

The text states that "geodemographic segmentation can be particularly useful for retailers." Use a local retailer to describe how geodemographic segmentation could be useful.

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Question 5

You are the marketing manager of a company that sells indoor lighting fixtures.When developing the company's positioning strategy,you choose to position the company's offerings against the offerings of your competitors.What would you expect your competitors to do?

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The answer of You are the marketing manager of a...

Question 6

Kim's Kayak Tours identified active retirees living in the retirement community nearby as one of her potential target markets.She knows she can tailor her service and marketing message to the schedules and interests of this audience.How will Kim evaluate the attractiveness of this segment?

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Question 7

UPS,FedEx,DHL,and the United States Postal Service are four major competitors in the private package delivery market.Choose one of the four firms and describe its positioning efforts.

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Question 8

Which of the segmentation attractiveness criteria is addressed when Magnolia Pizzeria asks the question,"Are private food service companies allowed to deliver pizzas on the military base?"

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Question 9

Create a positioning strategy for your school's business program.How do you want potential students to view your program?

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Question 10

Marketers find psychographics a valuable segmentation approach.What are some of the limitations of psychographic segmentation and what can marketers do to offset those limitations?

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Question 11

Create an example of geodemographic segmentation.

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Question 12

Which of the segmentation attractiveness criteria is assumed by the statement,"Build it,and they will come"?

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Question 13

Segmentation,targeting,and positioning involve a number of processes,many decisions,and many different options.With all that effort,why are marketers so concerned with STP?

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Question 14

Imagine that you are a marketing executive at a toothpaste manufacturing company.How would you create and use a perceptual map? What positioning criteria might you use in creating it?

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Question 15

Why do marketers often use perceptual maps when developing positioning strategies?

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Question 16

In a perceptual map of two dimensions,how are these dimensions determined?

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Question 17

Why does loyalty segmentation make so much sense? Describe how a local pizza restaurant could employ loyalty segmentation.

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Question 18

Imagine that you are a marketing executive for a company that manufactures office supplies,including pens and pencils.What type of marketing strategy would you consider for these products,and why?

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Question 19

Jared is looking to expand his lawn-mowing business and wants to evaluate the profitability of a potential new market.The area he is looking at has 400 homes and Jared estimates that 10 percent of them would be likely to use his service.He charges $25 per mowing and on average customers mow their lawns 20 times a year.Jared estimates the variable costs to expand his business will be $5 per mowing and his fixed costs are $2

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Question 20

Ronaldo is developing an Internet auction-based business.After establishing his objectives,describing potential market segments,and evaluating the attractiveness of each segment,Ronaldo now has to choose which target market to focus his efforts on.What factors should influence his decision?

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The answer of Ronaldo is developing an Internet auction-based business.After...

Quiz 9: Segmentation,targeting,and Positioning

Which of the segmentation attractiveness criteria is addressed when Magnolia Café asks the question,"Are there enough employees in the government center to justify targeting the center for lunch delivery service?"

Your business is best described as an entrepreneurial start-up venture with limited resources.It sells basketball sneakers for women.Describe the marketing strategy that is most beneficial for your company.

Segment profitability asks marketers to consider segment size,segment adoption percentage,purchase behavior,profit margin percentage,and fixed costs.Select three of these five elements and explain where marketers will find solid quantifiable information to make the calculations.

The text states that "geodemographic segmentation can be particularly useful for retailers." Use a local retailer to describe how geodemographic segmentation could be useful.

You are the marketing manager of a company that sells indoor lighting fixtures.When developing the company's positioning strategy,you choose to position the company's offerings against the offerings of your competitors.What would you expect your competitors to do?

Kim's Kayak Tours identified active retirees living in the retirement community nearby as one of her potential target markets.She knows she can tailor her service and marketing message to the schedules and interests of this audience.How will Kim evaluate the attractiveness of this segment?

UPS,FedEx,DHL,and the United States Postal Service are four major competitors in the private package delivery market.Choose one of the four firms and describe its positioning efforts.

Which of the segmentation attractiveness criteria is addressed when Magnolia Pizzeria asks the question,"Are private food service companies allowed to deliver pizzas on the military base?"

Create a positioning strategy for your school's business program.How do you want potential students to view your program?

Marketers find psychographics a valuable segmentation approach.What are some of the limitations of psychographic segmentation and what can marketers do to offset those limitations?

Create an example of geodemographic segmentation.

Which of the segmentation attractiveness criteria is assumed by the statement,"Build it,and they will come"?

Segmentation,targeting,and positioning involve a number of processes,many decisions,and many different options.With all that effort,why are marketers so concerned with STP?

Imagine that you are a marketing executive at a toothpaste manufacturing company.How would you create and use a perceptual map? What positioning criteria might you use in creating it?

Why do marketers often use perceptual maps when developing positioning strategies?

In a perceptual map of two dimensions,how are these dimensions determined?

Why does loyalty segmentation make so much sense? Describe how a local pizza restaurant could employ loyalty segmentation.

Imagine that you are a marketing executive for a company that manufactures office supplies,including pens and pencils.What type of marketing strategy would you consider for these products,and why?

Ronaldo is developing an Internet auction-based business.After establishing his objectives,describing potential market segments,and evaluating the attractiveness of each segment,Ronaldo now has to choose which target market to focus his efforts on.What factors should influence his decision?