Question 1

All of the following are included in the decision-making metric except

Accepted Answer

The likability test is not a recognized decision-making metric. Decision-making metrics often involve ethical considerations, such as considering how actions would be viewed by others (publicity test), imagining a moral mentor's advice (moral mentor test), ensuring actions can be openly explained (transparency test), and considering the perspective of someone you admire (admired observer test). The likability test, focusing on whether a decision makes one more likable, is not a standard ethical decision-making metric.

Question 2

When marketers work in controversial or polluting industries such as tobacco or fossil fuels,their central activities largely bar them from becoming

Accepted Answer

Conscious marketing involves being aware of the impact that marketing practices have on the environment, society, and consumer well-being. Marketers in controversial or polluting industries may find it challenging to fully embrace conscious marketing principles due to the inherent nature of their products or services, which can have negative impacts on society and the environment.

Question 3

Which of the following descriptions embodies conscious marketing principles?

Accepted Answer

The description that embodies conscious marketing principles should entail both ethical and social responsibility. Option E fits the bill since the company engages itself in ethical practices and socially responsible activities.

Question 4

Business ethics is concerned with all of the following except

Accepted Answer

Business ethics is concerned with distinguishing between right and wrong actions and decisions that arise in a business setting, understanding special duties or obligations that apply to persons engaged in commerce, and applying broad and well-established moral and ethical principles in a business setting. However, it is not specifically concerned with societal issues such as the sale of products or services that may damage the environment.

Question 5

Business ethics and marketing ethics are synonymous terms.

Accepted Answer

Business ethics refers to the set of moral principles and values that guide the behavior of a business and its employees, while marketing ethics specifically focuses on the moral principles and values that guide marketing strategies and tactics. While they are related, they are not synonymous terms.

Question 6

In the ethical decision-making metric,the question that asks "Would I want the person I admire most to see me doing this?" applies to the

Accepted Answer

The question "Would I want the person I admire most to see me doing this?" is part of the admired observer test in the ethical decision-making metric. This test asks individuals to consider how their actions would appear to someone they admire or respect. By using this test, individuals can evaluate whether their actions are morally acceptable and align with their values, as well as ensure that they are not doing harm to others or violating ethical principles.

Question 7

Pepsi has cooperated with America on the Move to improve many of its products and their labels,such as reducing the saturated fat in its Frito-Lay Ruffles.This form of social responsibility most directly impacts shareholders.

Accepted Answer

This form of social responsibility most directly impacts consumers by offering them healthier product options, although it can indirectly affect shareholders through potential changes in sales or brand reputation.

Question 8

Conscious marketing encompasses all of the following overriding principles except

Accepted Answer

Conscious marketing does not only focus on the company's bottom line, but also considers the greater purpose, stakeholders' interdependence, ethical decision making, and a corporate culture led by conscious leadership.

Question 9

An example in the text describes a campaign by Grey Poupon that involved a Facebook campaign targeted toward people who had "good taste." The campaign was criticized for privacy issues that made it unethical.This occurred during the implementation phase of the strategic marketing planning process.

Accepted Answer

The implementation phase is when the marketing plan is put into action, and the Grey Poupon Facebook campaign is an example of this. The criticism regarding privacy issues occurred during this phase, making it an ethical concern.

Question 10

Tipco Computer Company decided to market its tablet computers to preschoolers,even though the tablets were better suited for much older children.This potentially unethical activity takes place during the control phase of the strategic marketing planning process.

Accepted Answer

This potentially unethical activity likely takes place during the targeting and positioning phase of the strategic marketing planning process, where the company decides which market segments to serve and how to position their product to those segments. The control phase involves measuring performance, evaluating results, and making adjustments, not targeting decisions.

Question 11

The sale of products that may damage the environment,the use of sweatshop labor,and the marketing of dangerous products are examples of

Accepted Answer

The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are all examples of marketing ethical issues. These are ethical concerns because they involve making choices about what is right or wrong, fair or unfair, and socially responsible or not within the context of marketing. Marketing ethics are important for building trust with customers, protecting the reputation of the company, and demonstrating social responsibility.

Question 12

Which of the following statements regarding corporate social responsibility is true?

Accepted Answer

The answer of Which of the following statements regarding corporate...

Question 13

The _________ for natural skin care company Burt's Bees is to "create natural,Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you."

Accepted Answer

The statement provided describes the general purpose and goals of Burt's Bees, which is typically defined by a company's mission statement.

Question 14

Once the marketing strategy is implemented,controls must be in place to be certain that the firm has actually done what it has set out to do.

Accepted Answer

It is important to have controls in place to measure the effectiveness of the marketing strategy and ensure that the firm is following through on its plans. This allows for adjustments to be made if necessary and helps the firm to achieve its desired outcomes.

Question 15

Which of the following statements regarding conscious marketing is correct?

Accepted Answer

Conscious marketing recognizes that business operates within a larger context of society and the planet, and therefore seeks to create value not just for shareholders but for all stakeholders. It emphasizes social responsibility and sustainability, rather than just profit maximization.

Question 16

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property.Previously,they were expected only to answer buyers' questions.The new regulation addressed the marketing ethics problem of

Accepted Answer

The new disclosure regulation requires sellers and agents to disclose any existing problems with the property, whereas previously they were only expected to answer buyers' questions. This addresses the problem of withholding information, as sellers and agents can no longer withhold information about existing problems with the property.

Question 17

The most basic corporate social responsibility to employees is to ensure the highest pay for the work performed.

Accepted Answer

While providing fair compensation is certainly an important aspect of corporate social responsibility to employees, it is not the only responsibility. Other responsibilities may include providing a safe working environment, offering opportunities for career development, providing benefits such as healthcare and retirement plans, and fostering a positive company culture.

Question 18

When Walmart issued new standards for livestock products that were raised on food without antibiotics or artificial growth hormones,it considered multiple ______,including the ranchers that supply the food,its customers,and animal welfare groups.

Accepted Answer

The word "stakeholders" refers to individuals or groups who have an interest in the actions or decisions of an organization. In this scenario, the ranchers, customers, and animal welfare groups are all stakeholders who would be impacted by Walmart's decision to change their standards for livestock products. The other options, such as investors, marketing executives, and bankers, may also have some level of interest in the decision, but they are not specifically mentioned in the context of the sentence. Therefore, A is the best choice.

Question 19

____________ provides a detailed,multipronged "Statement of Ethics" that can serve as a foundation for marketers.

Accepted Answer

The American Marketing Association provides a detailed, multipronged "Statement of Ethics" that covers ethical norms and values, transparency, honesty, fairness, privacy, and citizenship. It serves as a foundation for marketers to ensure their practices are ethical and align with industry standards.

Question 20

In the ___________ stage,a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders.

Accepted Answer

In the planning stage of ethical decision making, a firm will consider its ethical policies and standards and decide what level of commitment it is willing to declare publicly. The firm will also consider the needs of its various stakeholders and develop a plan to balance those needs with its ethical responsibilities. Brainstorming involves generating ideas, implementation involves putting plans into action, control involves monitoring and adjusting performance, and evaluation involves reviewing the results of actions taken.

Quiz 4: Conscious Marketing,corporate Social Responsibility,and Ethics