Question 1

A reinforcement ad

Accepted Answer

The answer of A reinforcement ad
...

Question 2

An ad for Campbell's soup reads,"We haven't changed that great taste your family's always loved." This is an example of __________ advertising.

Accepted Answer

This is an example of reinforcement advertising because the ad is reminding customers that Campbell's soup still has the same great taste that their family has always loved. It is not trying to persuade them to try something new or make a comparison with a competitor's product.

Question 3

Advertisements that reinforce previous knowledge of a product are referred to as __________ advertisements.

Accepted Answer

Reminder advertisements are designed to remind consumers of a product they already know about. They aim to reinforce consumers' previous knowledge and encourage them to make a purchase or revisit the product.

Question 4

Advertising that promotes a specific brand's features and benefits is referred to as __________ advertising.

Accepted Answer

Competitive advertising is designed to promote a specific brand by highlighting its features and benefits as compared to its competitors. Institutional advertising focuses on promoting the company as a whole, while differentiation advertising emphasizes the unique qualities of a product or service. Pioneering advertising aims to create awareness and interest in a new product or category, while reminder advertising seeks to maintain a brand's popularity among consumers who are already familiar with it.

Question 5

An ad for Citrucel fiber supplement claimed that in a blind taste test consumers preferred the taste of Citrucel to Metamucil 2 to 1.This ad is an example of __________ advertising.

Accepted Answer

The ad is a comparative advertising, as it is comparing the taste preferences of Citrucel and Metamucil in a blind taste test.

Question 6

The key objective of competitive advertising is to

Accepted Answer

The key objective of competitive advertising is to persuade the target market to select the firm's brand rather than that of a competitor. While options A, B, and C are objectives of informative advertising, option D is an objective of comparative advertising which is a subset of competitive advertising.

Question 7

Shaw's Dozen Rose Bouquet that has the tagline "Don't forget Valentine's Day," making it what type of product advertisement?

Accepted Answer

The tagline "Don't forget Valentine's Day" is a reminder type of product advertisement, as it serves to remind consumers about the holiday and the need to purchase a gift, in this case a bouquet of roses from Shaw.

Question 8

A popular local car dealership runs television commercials in the fall featuring vehicles driving in deep snow,and recommends its services to winterize cars and trucks before the snow falls.What type of ad is this?

Accepted Answer

The answer of A popular local car dealership runs television...

Question 9

Which of the following statements about comparative advertising is true?

Accepted Answer

Comparative advertisements are legal in the United States but need to be supported by market research to prove the truthfulness of their claims. This is important to protect advertisers from potential lawsuits filed by the competitors targeted in these types of ads.

Question 10

A reminder ad

Accepted Answer

A reminder ad is designed to reinforce previous knowledge of a product. It is not meant to introduce a new product or highlight specific features or benefits, but rather to remind consumers of a product they are already familiar with.

Question 11

A comparative ad

Accepted Answer

A comparative ad shows one brand's strengths relative to those of competitors. It highlights how the product is better or different from others on the market, which can be persuasive for consumers who are considering multiple options.

Question 12

Competitive advertisements that show the relative strength of one brand over another are referred to as __________ advertisements.

Accepted Answer

Comparative advertisements show the relative strength of one brand over another by directly comparing their features, benefits or prices. The other options are not specifically focused on comparing brands. Advocacy advertising promotes a particular viewpoint or cause, reminder advertising aims to prompt current or past customers to purchase the advertised product, and differentiation advertising focuses on highlighting the unique features or benefits of a specific brand.

Question 13

Which of the following statements about comparative advertising is most accurate?

Accepted Answer

Comparative advertisements attract more consumer attention for the advertiser's brand. While comparative advertising can have some risks (such as legal challenges and potential damage to the advertiser's brand), studies have shown that consumers tend to pay more attention to comparative ads and may view the advertiser's brand more favorably compared to non-comparative ads. However, comparative advertising does not constitute over 90 percent of all television ads (A), can potentially decrease the perceived quality of the advertiser's brand (C), have not been banned by the Federal Trade Commission (D), and do not always cause more harm than good (E).

Question 14

Reminder advertisements are especially effective for products in which stage of their product life cycle?

Accepted Answer

Reminder advertisements are useful in the mature stage of a product's life cycle in order to maintain or increase brand awareness and remind customers of the product's benefits. In the introduction stage, the focus is on creating awareness and building a customer base, while in the growth stage, the emphasis is on attracting new customers and gaining market share. In the decline stage, the focus may switch to promoting discounts or other incentives to try to maintain sales, but reminder advertisements are not generally effective at this point.

Question 15

The Dial Soap ad with the tag line,"Aren't you glad you use Dial? Don't you wish everybody did?
" is an example of which type of advertising?

Accepted Answer

The answer of The Dial Soap ad with the tag...

Question 16

A competitive (or persuasive)ad

Accepted Answer

The answer of A competitive (or persuasive)ad
...

Question 17

Reinforcement ads are reminder ads that

Accepted Answer

The answer of Reinforcement ads are reminder ads that
...

Question 18

A Fidelity Investments ad highlights the advantages of its online trading service relative to Schwab,E*TRADE,and TD Ameritrade.What type of product advertisement is the Fidelity Investments ad?

Accepted Answer

The ad is a comparative advertisement as it directly compares the advantages of Fidelity's online trading service with those of its competitors, Schwab, E*TRADE, and TD Ameritrade.

Question 19

A recent Samsung Galaxy smartphone ad highlighted the advantages of its product relative to Apple's iPhone.What type of product advertisement is the Samsung ad?

Accepted Answer

The Samsung ad is a comparative advertisement, as it directly compares its product to that of its competitor, Apple's iPhone.

Question 20

When Cadillac uses advertising to promote specific features of its Escalade hybrid,it is using which type of product advertisement?

Accepted Answer

The answer of When Cadillac uses advertising to promote specific...

Quiz 15: Advertising, sales Promotion, and Public Relations