Question 1

A grocery manufacturer that is seeking an agent that would act on its behalf on a permanent basis and receive a commission should use a

Accepted Answer

The answer of A grocery manufacturer that is seeking an...

Question 2

Originally,filters for Mr.Coffee electric-drip coffeemakers were sold through appliance and mass merchandise stores.If the company decided to sell the filters in grocery stores where customers purchased their coffee,what type of intermediaries would the company most likely hire?

Accepted Answer

A food broker would be the most appropriate intermediary to help Mr. Coffee sell their filters in grocery stores, as they specialize in introducing products to retailers within the food industry. They would have relationships with grocery store chains and could facilitate the placement of Mr. Coffee filters on their shelves. A full-line wholesaler, drop shipper, truck jobber, or manufacturer's representative would not be as well-suited for this particular distribution channel.

Question 3

Freightfinder.com is an Internet company that is called a "go-between." If a trucker needs to find a load for a particular trade lane,he or she can visit this site,list the price and available truck space,and find a company that needs a shipment moved.Since the purpose of this website is to put buyer and sellers together so that a single sale can be made,this website can be categorized as

Accepted Answer

Freightfinder.com acts as a broker, as it provides a platform for truckers and companies to connect and make a deal, while not taking ownership or physical possession of the goods being transported.

Question 4

Selling agents are agents that

Accepted Answer

The answer of Selling agents are agents that
...

Question 5

Independent firms or individuals whose principal function is to bring buyers and sellers together to make sales are referred to as

Accepted Answer

The answer of Independent firms or individuals whose principal function...

Question 6

Another name for a manufacturer's agent is a

Accepted Answer

A manufacturer's agent is also known as a manufacturer's representative. They act as an intermediary between the manufacturer and the customer, promoting and selling the manufacturer's products on their behalf. The other choices do not accurately describe the role of a manufacturer's agent.

Question 7

Intermediaries that represent a single producer and are responsible for designing promotional plans,setting prices,determining distribution policies,and making recommendations on product strategy are referred to as

Accepted Answer

Selling agents are intermediaries who represent a single producer and are responsible for designing promotional plans, setting prices, determining distribution policies, and making recommendations on product strategy. They work closely with the producer to understand their goals and objectives and develop a strategy to achieve them. Unlike brokers, who act as intermediaries between buyers and sellers, selling agents work exclusively for the producer and are focused on promoting their products in the market.

Question 8

A __________ most likely would use truck jobbers to distribute its products.

Accepted Answer

Truck jobbers are wholesalers that have a small warehouse from which they stock their trucks for distribution to retailers.Truck jobbers handle products such as bakery items,dairy products,and meat.

Question 9

Intermediaries that represent a single producer and are responsible for the entire marketing function of that producer are referred to as

Accepted Answer

Selling agents represent a single producer and are responsible for the entire marketing function of that producer.

Question 10

Wholesalers that have a small warehouse from which they stock their trucks for distribution to retailers are referred to as

Accepted Answer

Wholesalers that have a small warehouse from which they stock their trucks for distribution to retailers are referred to as truck jobbers. Cash and carry wholesalers are ones in which retailers visit and purchase their merchandise in person. Rack jobbers are wholesalers that manage inventory and displays for retailers. Drop shippers are wholesalers that ship merchandise directly to the retailer's customers. Manufacturer's representatives are salespeople who represent manufacturers and sell their products to retailers.

Question 11

Which of the following statements best describes the key difference between merchant wholesalers and agents and brokers?

Accepted Answer

The key difference between merchant wholesalers and agents and brokers is that merchant wholesalers take title to merchandise, whereas agents and brokers do not. Merchant wholesalers purchase goods from manufacturers and sell them to retailers, while agents and brokers facilitate transactions between buyers and sellers without actually owning the goods being sold.

Question 12

Bakery items,dairy products,and meat that are sold for cash in their original packages are traditionally sold by which type of wholesaler?

Accepted Answer

Truck jobbers handle products such as bakery items,dairy products,and meat that are sold for cash directly from trucks in their original packages.

Question 13

A unique broker that acts in many ways like a manufacturer's agent is a food broker,representing buyers and sellers in the grocery industry.Food brokers differ from conventional brokers because they act on behalf of producers on a permanent basis and

Accepted Answer

Food brokers typically receive a commission for their services, which is a percentage of the sales they generate for their clients. This commission is paid by the producer or manufacturer, not the buyer.

Question 14

Carla's Cards uses a __________ to sell and market the entire line of greeting cards.It designs promotional plans,sets prices,determines distribution policies,and makes recommendations to Carla on product strategy.

Accepted Answer

A selling agent is a representative who acts on behalf of the manufacturer and sells the product to the retailers or consumers. Carla's Cards uses a selling agent to sell and market their entire line of greeting cards, and the selling agent is responsible for designing promotional plans, setting prices, determining distribution policies, and making recommendations on product strategy to Carla.

Question 15

Intermediaries that work for several producers and carry noncompetitive,complementary merchandise in an exclusive territory are referred to as

Accepted Answer

Manufacturers' agents work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory.

Question 16

Manufacturers' agent refers to agents who

Accepted Answer

Manufacturers' agents work for multiple producers and carry noncompetitive, complementary merchandise in an exclusive territory. They do not take title to merchandise or own it, but rather act as a representative for the producers they work with. Option A describes a sales representative for a single producer, option C describes a cash-and-carry wholesaler, option D describes a drop-shipper, and option E describes a rack jobber.

Question 17

A business in Kansas City,Missouri,looking to rent office space should use __________ to help it locate the most suitable space at the best possible rate.

Accepted Answer

A broker is specifically trained to help businesses find suitable office space at the best possible rental rate. They have connections with various landlords and owners and can guide the business in negotiating the terms of the lease. A selling agent, manufacturer's representative, or administrator do not have the same expertise in finding office space and negotiating lease terms. A manufacturer's agent is specifically focused on representing a manufacturer's products, not on helping a business rent office space.

Question 18

Wholesalers that handle a limited assortment of fast-moving or perishable items that are sold for cash directly from trucks in their original packages are referred to as

Accepted Answer

Truck jobbers are small wholesalers that have a small warehouse from which they stock their trucks for distribution to retailers.They usually handle limited assortments of fast-moving or perishable items that are sold for cash directly from trucks in their original packages.

Question 19

Brokers are independent firms or individuals who

Accepted Answer

Brokers are intermediaries that bring buyers and sellers together to facilitate a transaction. They typically do not take title to the merchandise and are not responsible for the entire marketing function of a producer, as in choice A. They may work with several producers and carry noncompetitive merchandise, but not necessarily in an exclusive territory, as in choice B. They may take title to merchandise, but usually do not require cash payment or transportation from the buyer, as in choice C. Finally, brokers do not own the merchandise they sell, as in choice D.

Question 20

Which of the following firms has made the wisest wholesaler choice for its product?

Accepted Answer

Truck jobbers are wholesalers that have a small warehouse from which they stock their trucks for distribution to retailers.They usually handle limited assortments of fast-moving or perishable items that are sold for cash directly from trucks in their original packages.Truck jobbers handle products such as bakery items,dairy products,and meat.Cut flowers from Fiona's Floral are perishable and would be well suited for this type of wholesaler.

Quiz 13: Retailing and Wholesaling