A market-product grid is a framework to relate the market segments of potential buyers to
A) estimated expenses for products sold.
B) products offered or potential marketing actions by an organization.
C) total anticipated revenue for products sold.
D) total anticipated profit for products sold.
E) market share of the closest competitor.

Question

Quizplus · Accepted Answer

A market-product grid is a tool for identifying market segments and possible product offerings. It helps organizations focus on which products to offer to which market segments. Therefore, the best choice is B, which states that the grid relates the market segments to products offered or potential marketing actions by an organization. Estimation of expenses, revenue, and profit are important as well, but they are not the primary purpose of the market-product grid. Market share of the closest competitor is also relevant for market analysis, but it is not directly related to the market-product grid.

A Market-Product Grid Is a Framework to Relate the Market