Question 1

The generation of children born between 1946 and 1964 is referred to as

Accepted Answer

Baby boomers are the generation of children born between 1946 and 1964.

Question 2

All of the following factors contribute significantly to the rate of change of a country's population except which?

Accepted Answer

Although population density can affect many aspects of a population's growth and demographics, it does not directly contribute to the rate of change of a country's population. The other factors listed - life expectancy, immigration, birth rate, and death rate - can all impact whether a population is growing or declining.

Question 3

By 2030,the U.S.population is expected to exceed

Accepted Answer

According to the United Nations' projection, the U.S. population is expected to reach 359 million by 2030.

Question 4

Which of the following statements regarding social forces is most accurate?

Accepted Answer

Social forces, such as cultural values and societal norms, can have a significant impact on marketing strategy. Marketers must be aware of these forces and use them to their advantage in order to create successful campaigns.

Question 5

More is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

Accepted Answer

The publication's target audience is defined by their age and gender, which are both demographic characteristics. As the demographics of a population change, so do the marketing opportunities and challenges presented to businesses.

Question 6

The change in the growth of the world's population is called the

Accepted Answer

The term for the change in the growth of the world's population is called the population explosion. This refers to the rapid increase in global population since the mid-20th century, which has led to concerns about resource depletion and environmental degradation.

Question 7

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of __________ force impacting the marketing environment.

Accepted Answer

The success of Fifty Shades of Grey is an example of a social force impacting the marketing environment. The book's popularity represents a shift in societal attitudes toward sexuality and romance, and publishers are responding by creating more similar content for female readers.

Question 8

Generation X consumers indicate they want online customer support; websites that are comprehensive,professional,and interactive; and advertising that is authentic,family-oriented,and unique.Generation X is also replacing baby boomers as the largest segment of business travelers.In response,American Airlines is offering travelers in-flight Wi-Fi,entertainment on demand,and personal power ports.This is an example of how __________ forces impact the marketing environment.

Accepted Answer

Social forces include the demographic characteristics of the population,such as age.Generation X is replacing baby boomers as the largest segment of business travelers.In response,American Airlines is offering travelers in-flight Wi-Fi,entertainment on demand,and personal powerports.

Question 9

Which of the following would be identified as a social force in an environmental scan?

Accepted Answer

Social forces of the environment include demographic shifts,such as an increase in Asian immigration.

Question 10

Studies of the __________ characteristics of the U.S.population suggest that it is becoming larger,older,and more diverse.

Accepted Answer

The term "demographic" refers to the statistical characteristics of a population, including its size, age distribution, and diversity. Therefore, studies of the demographic characteristics of the U.S. population suggest that it is becoming larger (due to factors such as immigration and higher birth rates), older (due to the aging of the Baby Boomer generation), and more diverse (due to increases in racial and ethnic diversity).

Question 11

Demographic characteristics that describe a population include all of the following except which?

Accepted Answer

Key term definition-demographics.Zip code is a geographic characteristic.

Question 12

Prudential,a financial planning firm,offers retirement plans and wealth management advice.These products are most likely targeted toward which generational cohort?

Accepted Answer

Prudential's retirement plans and wealth management advice are most likely targeted toward baby boomers, who are currently nearing retirement age and may be looking for assistance in managing their finances for retirement.

Question 13

An important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

Accepted Answer

The addition of Lay's Kettle Cooked potato chips, which have 40 percent less fat than regular potato chips, shows a clear response to the trend of consumers' concern for health and well-being.

Question 14

The population explosion has occurred

Accepted Answer

The population explosion has primarily occurred in developing countries such as Latin America, Asia, and Africa. These regions have experienced rapid population growth due to factors such as high birth rates, improved health care, and lower infant mortality rates. Developed countries, on the other hand, have largely stabilized their populations through lower birth rates and immigration policies.

Question 15

The description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as

Accepted Answer

Demographics is the study and description of populations according to specific and measurable characteristics, such as age, gender, ethnicity, income, and occupation. Consumer group profiling is a broader term that encompasses demographics along with other factors such as attitudes, behaviors, and values. Behavioral analysis focuses on understanding and predicting consumer behavior, while psychographics examines the psychological and emotional characteristics of consumers. Statistical analysis refers to the use of mathematical models and methods to analyze data.

Question 16

Demographics refer to

Accepted Answer

Demographics refer to the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.

Question 17

Which of the following is a demographic trend with significant implications to global marketers?

Accepted Answer

The large and growing markets in India and China have significant implications for global marketers as these two countries have massive populations and growing economies, leading to a growing middle class with increased purchasing power. This presents an opportunity for companies to expand their markets and cater to the changing consumer preferences.

Question 18

The social forces of the environment include the demographic characteristics of the population and its

Accepted Answer

The answer of The social forces of the environment include...

Question 19

Generally,the U.S.population is becoming

Accepted Answer

The answer of Generally,the U.S.population is becoming
...

Question 20

Olay,a personal care product firm,offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

Accepted Answer

Baby boomers are typically aged between 55 and 75 years old, and are a prime market for anti-aging and restoration products, like Olay's Total Effects cleansing cloths.

Quiz 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility